storytelling gone wild: the key to creating viral content
Post on 16-Jan-2017
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Storytelling Gone Wild: The Key to Creating Viral Content
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Our Speakers
Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects; bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce? Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia storyteller. @BreeBaich
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their sales and revenues. @AskJamieTurner
James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts that their audiences deserve. @hillyprods
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What Is Viral Content?Content that is liked by thousands and shared by millions
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You’re Goal isReach X Impact
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Sometimes, the experts can’t figure out why something catches on.
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For Example…
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But We Do Know This…
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You’re Goal isReach X Impact
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Super Bowl 50: Wins and Losses
Celebs Animals Babies
Steven Tyler
Skittles
phot
o cr
ed: M
ike
Moz
art v
ia F
lickr
Baby’s Ultrasound
Doritos
phot
o cr
ed: M
ike
Moz
art v
ia F
lickr
Singing Sheep
Honda
phot
o cr
ed: R
iley
via
Flic
kr
data source: abcnews.go.com, Super Bowl 50: The Stories Behind Some of This Year’s Ads
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88%of my Facebook Community
According to My Facebook Community
photo cred: Wikimedia commons
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Messagecore
What’s Your ACE?
@BreeBaich
Audiencewho is your
Channelwhat
will you useEmotion
what
are you trying to stir
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Big Data White Paper
@BreeBaich
Curiositywinning titles stir your
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• Hotel Travel Tips
• I’m Trying These Brilliant Tricks During My Next Hotel Stay! (*)
• Make your next family hotel stay bearable
• None…they are all horrible and not interesting! ! !
*TipHero.com actual headline
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Title: How to become a data protection hero.
You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways.
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Title: How to become a data protection hero.
You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways.
Now is the time to rethink your data protection strategy, addressing when, where, why and how to protect, preserve and serve your applications and data against various threats. You will also learn how to remove costs by reducing complexity without introducing compromise and about new enabling technology tools that adapt to your environment’s needs.
So close…but so far away
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@HillyProds
Title: How to become a data protection hero.
You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways.
Now is the time to rethink your data protection strategy, addressing when, where, why and how to protect, preserve and serve your applications and data against various threats. You will also learn how to remove costs by reducing complexity without introducing compromise and about new enabling technology tools that adapt to your environment’s needs.
So close…but so far away
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@HillyProds
www.hillyproductions.comm www.linkedin.com/in/jameshilliard
#SMTLive
Join the Conversation…
Follow along and share your thoughts on
Twitter at #SMTLive
Submit your questions in the
GoToWebinarcontrol panel
#SMTLive
Our Speakers
Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects; bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce? Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia storyteller. @BreeBaich
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their sales and revenues. @AskJamieTurner
James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts that their audiences deserve. @hillyprods
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