storytelling for community engagement

Stop repeating yourselfConveying much more than ideas with stories

Shawn CallahanFounding DirectorAnecdote

Share a moment with your colleagues about a time when you’ve experienced a turning point in your efforts to engage a

community. What happened?

“The shortest distance between two people is a story.”

Terrence Garguilo

Why?

simpleC=E

Standard Operating ProceduresBest practice

One or few good answers

simple

complicated

C=EStandard Operating Procedures

Best practiceOne or few good answers

AnalysisExpert mindset

A range of possible answers

C E

simple

complicatedcomplex

C=EStandard Operating Procedures

Best practiceOne or few good answers

AnalysisExpert mindset

A range of possible answersPatterns

Never completeThe stakeholders decide

what’s good

C ECE

simple

complicatedcomplex

chaoticC=EC≠E

Standard Operating ProceduresBest practice

One or few good answers

AnalysisExpert mindset

A range of possible answersPatterns

Never completeThe stakeholders decide

what’s good

Take actionPush into the other domains

C ECE

Snowden, D. J. and M. E. Boone (2007). "A Leader's Framework for Decision Making." Harvard Business Review November.

Do Remarkable Things

Shawn Callahanshawn@anecdote.com.au

www.anecdote.com.autwitter: unorder

slideshare: http://www.slideshare.net/ShawnCallahan/stop-repeating-yourself-conveying-much-more-than-ideas-with-

stories