storytelling for community engagement
DESCRIPTION
A presentation to the International Association for Public Participation (19/5/09) on storytelling for community engagement.TRANSCRIPT
Stop repeating yourselfConveying much more than ideas with stories
Shawn CallahanFounding DirectorAnecdote
Share a moment with your colleagues about a time when you’ve experienced a turning point in your efforts to engage a
community. What happened?
“The shortest distance between two people is a story.”
Terrence Garguilo
Why?
simpleC=E
Standard Operating ProceduresBest practice
One or few good answers
simple
complicated
C=EStandard Operating Procedures
Best practiceOne or few good answers
AnalysisExpert mindset
A range of possible answers
C E
simple
complicatedcomplex
C=EStandard Operating Procedures
Best practiceOne or few good answers
AnalysisExpert mindset
A range of possible answersPatterns
Never completeThe stakeholders decide
what’s good
C ECE
simple
complicatedcomplex
chaoticC=EC≠E
Standard Operating ProceduresBest practice
One or few good answers
AnalysisExpert mindset
A range of possible answersPatterns
Never completeThe stakeholders decide
what’s good
Take actionPush into the other domains
C ECE
Snowden, D. J. and M. E. Boone (2007). "A Leader's Framework for Decision Making." Harvard Business Review November.
Do Remarkable Things
Shawn [email protected]
www.anecdote.com.autwitter: unorder
slideshare: http://www.slideshare.net/ShawnCallahan/stop-repeating-yourself-conveying-much-more-than-ideas-with-
stories