store home page examples - magazine and the store sites - branding needs . within the hoffman media...

STORE HOME PAGE EXAMPLES

Magazine and the Store Sites- branding needs Within the Hoffman Media platform we have one store for all of our brands. Branding is challenging but important to carry across so that customers feel comfortable with where they have been directed. We achieve this by rotating our brand logos across the top of all pages within the store.

Yoga Journal Store Homepage

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EXAMPLES OF PRODUCT LINKS ON MAGAZINE WEBSTORE

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Product Links within Magazine Sites- Two Ways 1. Standard links that appear within the header of all pages.

“Shop” link points to brand page within store. 2. Ads rotating throughout site give you a chance to highlight

specific products as well as any sales that are going on. Need at least one above the fold.

This integration is crucial- some of our most valuable traffic is generated from the magazine sites (in terms of value/visit and amount spent).

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Store Tab in Red

Banner Ad for Products

Rotating Widget to Highlight Store Categories & Items

Yoga Journal Magazine Homepage

ORDER CONFRIMATION W/UPSELL TO OTHER PRODUCT

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Magazine Subscription Process

3 Step Order Process that initially offers a free trial issue, second-step is a credit card upsell (pay today & receive $’s off), and a thank you page with either a magazine cross-sell or links to purchase other products from that brand. Test, Test, Test- each component of these forms can make a difference in response just like the various components of a direct mail piece.

Combo magazine upsell with VT

EXAMPLES OF “LOGIN LOGIC”

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ONE YEAR SUBSCRIPTION TO MULTI-YEAR

E-MAIL NEWSLETTERS

YJ Store Multi-Category Email Blast YJ Store Single Product Email Blast

Yoga Journal Daily Insight Newsletter with Store Banner

Email Promotions to Subscribers

Quarterly deployments to expired subscribers Testing Idea- promote what is in the next issue and force start their sub with that issue. We’ve seen boost in gross and net response.

Email Promotions to Product Buyers Monthly Store newsletter highlighting new products, seasonally related items (mother’s day gifts), related products, bestsellers, etc. We have carried over the header of the store to connect the newsletter with the store experience.

Email Promotions- Single Shot Product

We’ve tested into a “daily deal” type of creative for our single shot emails. Testing Idea- consider testing single shot vs multi-product emails. If total order generation is your goal, multi-product email templates tend to work better. If maximizing sales of one product is your goal then use email creative type above. However, be careful regarding your file selection. Wrong product to wrong file means low response.

Weekly Enewsletter- Content Plus Promo Look for ways to use content to highlight product. In this scenario we utilized content that was related to a new special issue that had just been released. Make sure the connection between content and product is there. Tip… Text link and/or ad integrated within the content area is key to making this work. Also, the higher up in the email the better.

Connection between content and product with a text link.

Yoga Journal Insurance Email Blast with Store Discounts

Store Discount Featured

LEAD GENERATION

Yoga Journal Conference Survey with Store Link

Store Link