stats and marketing report - may 2016.pdf
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Stats and Marketing Report( May 2016 )
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MAY 2016 OVERVIEW
Official StatsMAY 2016
3,033
NEW REGISTRATIONS
6,749
COURSES PASSES
122
GLOBAL
TOP 3
COUNTRIES
AUSTRALIA
BRAZIL
UK
1,335
730
346
TOP 3
COURSES
VIKING RIVER (AUS)
VIKING OCEAN (AUS)
STAR ALLIANCE (BRA)
1,250
1,217
350
8,310
GOLD
NEW
2
19,314
SESSIONS
UNIQUE VISITORS
RETURNING
PAGEVIEWS
13,892
38.4 %
112,238
PASS RATECONVERSION RATE
AVERAGE PASSES GENERATED BY A NEW MEMBER
1.11
FACEBOOK
TWITTER
LINKEDIN
5,627 (-2)
4,867 (+15)
1,855 (+22)
SOCIAL MEDIA OTT COURSES
COURSES STARTED
81.2%PASS RATE (MAY)
78.2%PASS RATE (2016)
MAY 2016
207
21
LIVE 186
WORK IN PROGRESS
TOTAL
LAUNCHED
NOT RENEWED
DEACTIVATED
4
4
7
18
14
10
GDS P
GDS
38
NEWSLETTERS
OPENED
OPEN RATE
CTR
8,573
20.3 %
13 %
92
23.4 %
18 %
MEMBERS PARTNERS
PARTNE
AV
OPEN RATE
CTRNON UK GLOBALLYUK
1.19 1.18
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MAY REGISTRATIONS 3,033
Official StatsMAY 2016
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
1,230
1,889
1,598
2,652
3,033
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REGISTRATIONS : 2014 vs 2016 vs 2016
Official StatsMAY 2016
2016
1,230
1,889
1,598
2,652
3,033
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
10,402TOTAL
10,402MAY SUBTOTAL
2016 2015 2014
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Official StatsMAY 2016
MAY REGISTRATIONS BY COUNTRIES
1,335
730
346
147
124
81
52
41
24
20
1
2
3
4
5
6
7
8
9
10 POLAND
BRAZIL
UNITED KINGDOM
NEW ZEALAND
UNITED STATES
INDIA
GERMANY
SOUTH AFRICA
NETHERLANDS
AUSTRALIA
2016
UK REGISTRATIONS
NON-UK REGISTRATIONS
2,316
8,086
TOP 5 COUNTRIES BY REGISTRAT
UNITED KINGDOM
AUSTRALIA
BRAZIL
INDIA
GERMANY
2
2
1
8
6
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GLOBAL BREAKDOWN
Official StatsMAY 2016
75,1211 UNITED KINGDOM
8,1522 INDIA
3,5673 AUSTRALIA
2,6424 GERMANY
2,4805 BRAZIL
1,5866 UNITED STATES
1,2697 FRANCE
1,1508 CANADA
9069 ITALY
76510 SOUTH AFRICA
64611 BELGIUM
53514 PORTUGAL
53315 UAE
52416 SPAIN
51517 IRELAND
45018 PHILIPPINES
42419 SWITZERLAND
40120 NEW ZEALAND
38321 JAPAN
36722 PAKISTAN
34623 ROMANIA
33524 MEXICO
27827 HONG KONG
24228 NIGERIA
23129 AUSTRIA
20230 TAIWAN
17431 CZECH REPUBLIC
14532 TURKEY
14033 ISRAEL
13634 NORWAY
13435 SAUDI ARABIA
12336 RUSSIA
11937 SRI LANKA
40 L
41
42 P
43
44 F
45 H
46
47
48 A
49 BA
50 E
63912 NETHERLANDS
59013 CHINA
33325 DENMARK
33126 SWEDEN
11638 KUWAIT
11339 EGYPT
Members: Gold
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MARKETING DATABASE AND STATS
Official StatsMAY 2016
Marketing Active Memb
* These are the members that opened our e-shots or Newsletter at leaThe shown figures below, illustrate how many Marketing Active Members O
27,038
2,893
2,727
1,889
595
407
394
UNITED KINGDOM
AUSTRALIA
INDIA
GERMANY
ITALY
SPAIN
NETHERLANDS
827
545
2,080
98
515
216
20,029
UNITED STATES
CANADA
BRAZIL
RUSSIA
SOUTH AFRICA
JAPAN
NOT UK MEMBERS
292
419
813
NEW ZEALAND
NORDICS
FRANCE
181
376
4,762
CHINA
UAE
OTHERS
MAY 2016
MEMBERSNEWSLETTER
42,206
8,573
20.3 %
1,075
13 %
SENT
OPENED
OPEN RATE
CLICKED
CTR
PARTNERS E-SHOTS 14.7
AVG. OPEN R
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Official StatsMAY 2016
AGENT STATS (since July 2015)
Student
12.8 % 87.2 %
STUDENT OR EMPLOYED ?
Employed
2,561 17,509
Home
16.5 % 83.5 %
HOME OR OFFICE BASED ?
Office
3,220 16,354
0
1
2-5
6+
39.8 %
34.1 %
17.3 %
8.8 %
2015
ON AVARAGE,COURSES DOES
MEMBER 16.6 %
13.4 %
8.9 %
8.7 %
8.1 %
7.2 %6.8 %
5.0 %
3.2 %LUXURY TRAVEL
OTHER
INDEPENDENT - LEISURE
MULTI NATIONAL - LEISURE
SPECIALIST TRAVEL
OTA
MULTI NATIONAL - BUSINESSINDEPENDENT - BUSINESS
AIRLINE
1.6 %
0.8 %
0.4 %
M.I.C.E
ACCOMMODATION
CRUISE
19.4 %TOUR OPERATOR
TYPE OF JOB
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MAY COURSES PASSES 6,749
Official StatsMAY 2016
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2,922
7,254
4,767
6,5906,749
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COURSE PASSES : 2014 vs 2016 vs 2016
Official StatsMAY 2016
2016 2015 2014
2016
2,922
7,254
4,767
6,590
6,749
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
28,282TOTAL
28,282MAY SUBTOTAL
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Official StatsMAY 2016
1,217
350
219
157
138
133
110
98
93
2
3
4
5
6
7
8
9
10 SOUTH AFRICAN AIRWAYS
VIKING OCEAN (AUS)
STAR ALLIANCE (BRA)
EMIRATES
GERMANY
AIR MAURITIUS
GARUDA INDONESIA
GREAT SOUTHERN RAIL
DAYTONA BEACH
2016 TOP TEN
86
86
81
81
73
11
12
13
14
15
ATLANTIS THE PALM
EUROCAMP
DOMINICA (UK)
AIR CANADA
VIKING OCEAN (UK)
1
2
3
4
5
6
7
8
9
10 AIR MAURITIUS
VIKING RIVER (AUS)
VIKING RIVER (AUS)
STAR ALLIANCE (BRA)
EMIRATES
CATHAY PACIFIC
ATLANTIS THE PALM
AMERICAN AIRLINES
SOUTH AFRICAN AIRWAYS
BRITISH AIRWAYS - NAP
Courses taken by:
NEW MEMBERS* :RETURNING MEMBERS :
3,606
3,143 4
*Members regi
MAY TOP 15 COURSES BY PASSES
1,2501 VIKING RIVER (AUS)
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Official StatsMAY 2016
MAY NON UK WEBSITES STATS
15
135
12
4
12
24
81
1,335
7UAE
FRANCE
U.S/CANADA
NORDICS
SPAIN
ITALY
NETHERLANDS
INDIA
AUSTRALIA
1
730BRAZIL
PORTUGAL
52GERMANY
MAY
REGISTRATIONS
32
299
23
17
13
30
229
2,508
14
1
378
112
MAY
PASSES
*Number of Pas
346UNITED KINGDOM 2,555
1.1
1.1
UK CONVERS
NON UK CONVE
Offi i l S
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OTT COURSES
Official StatsMAY 2016
LIVE COURSES
186
WORK IN PROGRESS
21
TOTAL
207
UK FRANCE GERMANY US & CANADA
8910126
INDIA AUSTRALIA UAE NETHERLAND
4452
NORDICS
7
BRAZIL
1
SPAIN
P
MAY
2016
LAUNCHED NOT RENEWED
4 4
DEAC
18 14
Offi i l St t
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MAY SESSIONS 19,314
Official StatsMAY 2016
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
21,434
38
38
64
MAY RETURNING VISITORS
2016 RETURNING VISITORS
2016 UNIQUE VISITORS
477,2016 PAGE VIEWS
OVERVIEW
UNIQUE VISITORS: 13,892
23,661
14,157
17,922
19,314
Offi i l St t
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WEBSITE SESSIONS : 2016 vs 2015
Official StatsMAY 2016
2016 2015
2
21
23
14
17
19
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
96TOTAL
9MAY SUBTOTAL
47PAGEVIEWS
3RETURNING USERS
Offi i l St t
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SOCIAL MEDIA
Official StatsMAY 2016
+22
1,855
+ 15
4,867
- 2
5,627
MAY 2016 MAY 2016 MAY 2016
THOW OTT CAN HE
Video has b
13
TIM
Official Stats
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GDS
Official StatsMAY 2016
38 0
GDS SKILLS
269 9
38
278
PURCHASES IN MAY
GDS SKILLSPURCHASES IN 2016
122
72
70
2
9
AMADEUS
SABRE
GALILEO
WORLDSPAN
IATA
PURCHASES MADE THROUGH :
225 53
WEBSITE RESELLERS
201
Amadeus Introduction
Galileo Introduction
Amadeus 3m Extension
Galileo Expert
Amadeus Expert
Sabre Introduction
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