state of the net issue 22, autumn 2011 - internet use in ireland, search trends, online privacy and...

www.amas.ie

State of the Net

September 2011

www.amas.ie

www.amas.ie

State of the Net issue 22, Autumn 2011

Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association (www.iia.ie)

www.amas.ie

Contents

1. Where are you on planet Google?2. Broadband3. Internet use4. Privacy online 5. Localisation 6. Online cookies 7. Email8. Online deals 9. AMAS: what we do

www.amas.ie

Planet Google

Sources: 1 IAB Ireland/PwC Adspend study 20102 Ipsos MRBI study of SMEs, November 2010

www.amas.ie

Broadband

Source: OECD, Communications Outlook 2011

www.amas.ie

Internet use

Source: European Commission, Digital Agenda for Europe, June 2011

www.amas.ie

Privacy online

Source: Eurobarometer, June 2011

www.amas.ie

Localisation – user language preference online

Source: Flash Eurobarometer, User Language Preferences Online, May 2011. (Data January 2011)

www.amas.ie

Online cookies

Source: AMAS survey, August 2011

www.amas.ie

Email

Source: Newsweaver and Marketing Institute of Ireland, Email Marketing Insight 2011

www.amas.ie

Online deals

Source: Sift.ie

www.amas.ie

AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.

We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.

Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management

Contact Aileen O’Toole, Managing Director on +353 1 6610499 or info@amas.ie

Follow us:For digital research and insights, follow AMAS on Twitter@AMASinternet