state of the net issue 22, autumn 2011 - internet use in ireland, search trends, online privacy and...

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www.amas.ie State of the Net September 2011 www.amas.ie

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Reuse the graphs from issue 22 of State of the Net. This issues includes trends in broadand, internet use in Ireland, privacy online, social media, EU law on cookies and other online trends.

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Page 1: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

State of the Net

September 2011

www.amas.ie

Page 2: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

State of the Net issue 22, Autumn 2011

Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association (www.iia.ie)

Page 3: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Contents

1. Where are you on planet Google?2. Broadband3. Internet use4. Privacy online 5. Localisation 6. Online cookies 7. Email8. Online deals 9. AMAS: what we do

Page 4: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Planet Google

Sources: 1 IAB Ireland/PwC Adspend study 20102 Ipsos MRBI study of SMEs, November 2010

Page 5: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Broadband

Source: OECD, Communications Outlook 2011

Page 6: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Internet use

Source: European Commission, Digital Agenda for Europe, June 2011

Page 7: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Privacy online

Source: Eurobarometer, June 2011

Page 8: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Localisation – user language preference online

Source: Flash Eurobarometer, User Language Preferences Online, May 2011. (Data January 2011)

Page 9: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Online cookies

Source: AMAS survey, August 2011

Page 10: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Email

Source: Newsweaver and Marketing Institute of Ireland, Email Marketing Insight 2011

Page 11: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

Online deals

Source: Sift.ie

Page 12: State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

www.amas.ie

AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.

We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.

Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management

Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email protected]

Follow us:For digital research and insights, follow AMAS on Twitter@AMASinternet