specialty glitter sprays. glitter is everywhere

Specialty Glitter Sprays

Glitter is Everywhere

Why Glitter?

An opportunity to grow our set

Why Glitter?

Popular in the crafting community

Holiday season opportunity

Why Glitter? Our competitors have a

variety of Glitter options for consumers

Perfect for holiday greenery, wedding centerpieces, ornaments, room decor, scrapbook pages, cards and kid’s crafts

Glitter High intensity glitter formula for a multi-dimensional effect

Ideal for home décor and craft projects

Use on metal, wood, wicker, glass, ceramic pottery, Styrofoam, paper and more

Non-clogging, high quality formula

Skus: Silver, Gold, Red, Clear

Size: SSPR in 10.25 oz fill

MSRP: $6.99

Timing: late July 2012

Status: Production mid-June

Crafters will be enticed by Rust-Oleum’s latest offering

Consumer Needs and Trends: Non Clogging Formula

Non-Clogging Formula:The #1 complaint

regarding Glitter is clogging.

It’s extremely important that our Glitter paint provides a positive, non-clogging spray experience.

Comments about Krylon

“I purchased the Starry Night color, which was suppose to give me a coating of dark grey with glitter. Instead, I only got clear propellant or adhesive with a bit of glitter. My project was ruined and I didn't have time for another option. I can't believe that Krylon let this product go to market. How am I suppose to trust their products in the future? Cans of paint are too expensive to waste money on if they're not going to work” amazon.com, By Fooish

“WARNING! DOES NOT WORK WELL!! Glitter coverage is ok but the spout gets jammed and continues spraying the clear glue/adhesive even when your finger is off the trigger. wastes all the propellant and adhesive! drips clear adhesive everywhere! only got 1 coat out of the can even though it still feels half full! “- amazon.com, By Leslie Atcheson, (Pittsburgh, PA USA)

Consumer Needs and Trends: Excellent Coverage

Glitter Competitive SetProduct Fill Size Retails Distribution Features

5.75 oz$7.99-$8.99 Joann, Michaels,

Hobby Lobby, and Walmart

Colors Available: 12Clear Top Coat: 1

•Adheres well to most surfaces, even plastic•Formulated to provide full coverage and a truly 3-dimensional look •Safe for use on Styrofoam•Acid-free for scrapbooking•Clear Top Coat available* High tendency to clog and Glitter flakes will “rub off”, which is messy

4 oz$4.99-$6.99 Joann, Michaels,

Hobby Lobby, and Walmart

Colors Available: 5

•Easy to use•Non-clogging •Fast drying•Adheres to: Wood, Metal, Wicker, Plastic, Glass, Craft Foam, Plaster, Ceramic, Fabric, Paper, Paper Mache. * Light Glitter look, multiple coats are required. High price point for a small fill size

5.5 oz$6.49-6.99 Joann and

Michaels

Colors Available: 7

•Quick-drying and non-clogging •Use on a variety of surfaces •Safe on fresh flowers•Easy soap and water clean-up •Can be used on washable fabrics •Acid-free * Designed for “light” applications such as floral arrangements

Krylon Glitter Blast

Krylon Glitter

Design Master’s Glitter

Glitter Spray Paint Strategy

Non-clogging glitter formula

Excellent coverage“3D” lookAdhere to many

surfaces used in the craft market◦Plastic◦Metal◦Wood◦Wicker

◦Glass◦Ceramic◦Pottery◦Styrofoam◦Paper

Glitter BrandingSpecialty BrandIn-store placementBuilding a new category

Social Media Explosion