specialty glitter sprays. glitter is everywhere
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Specialty Glitter Sprays
Glitter is Everywhere
Why Glitter?
An opportunity to grow our set
Why Glitter?
Popular in the crafting community
Holiday season opportunity
Why Glitter? Our competitors have a
variety of Glitter options for consumers
Perfect for holiday greenery, wedding centerpieces, ornaments, room decor, scrapbook pages, cards and kid’s crafts
Glitter High intensity glitter formula for a multi-dimensional effect
Ideal for home décor and craft projects
Use on metal, wood, wicker, glass, ceramic pottery, Styrofoam, paper and more
Non-clogging, high quality formula
Skus: Silver, Gold, Red, Clear
Size: SSPR in 10.25 oz fill
MSRP: $6.99
Timing: late July 2012
Status: Production mid-June
Crafters will be enticed by Rust-Oleum’s latest offering
Consumer Needs and Trends: Non Clogging Formula
Non-Clogging Formula:The #1 complaint
regarding Glitter is clogging.
It’s extremely important that our Glitter paint provides a positive, non-clogging spray experience.
Comments about Krylon
“I purchased the Starry Night color, which was suppose to give me a coating of dark grey with glitter. Instead, I only got clear propellant or adhesive with a bit of glitter. My project was ruined and I didn't have time for another option. I can't believe that Krylon let this product go to market. How am I suppose to trust their products in the future? Cans of paint are too expensive to waste money on if they're not going to work” amazon.com, By Fooish
“WARNING! DOES NOT WORK WELL!! Glitter coverage is ok but the spout gets jammed and continues spraying the clear glue/adhesive even when your finger is off the trigger. wastes all the propellant and adhesive! drips clear adhesive everywhere! only got 1 coat out of the can even though it still feels half full! “- amazon.com, By Leslie Atcheson, (Pittsburgh, PA USA)
Consumer Needs and Trends: Excellent Coverage
Glitter Competitive SetProduct Fill Size Retails Distribution Features
5.75 oz$7.99-$8.99 Joann, Michaels,
Hobby Lobby, and Walmart
Colors Available: 12Clear Top Coat: 1
•Adheres well to most surfaces, even plastic•Formulated to provide full coverage and a truly 3-dimensional look •Safe for use on Styrofoam•Acid-free for scrapbooking•Clear Top Coat available* High tendency to clog and Glitter flakes will “rub off”, which is messy
4 oz$4.99-$6.99 Joann, Michaels,
Hobby Lobby, and Walmart
Colors Available: 5
•Easy to use•Non-clogging •Fast drying•Adheres to: Wood, Metal, Wicker, Plastic, Glass, Craft Foam, Plaster, Ceramic, Fabric, Paper, Paper Mache. * Light Glitter look, multiple coats are required. High price point for a small fill size
5.5 oz$6.49-6.99 Joann and
Michaels
Colors Available: 7
•Quick-drying and non-clogging •Use on a variety of surfaces •Safe on fresh flowers•Easy soap and water clean-up •Can be used on washable fabrics •Acid-free * Designed for “light” applications such as floral arrangements
Krylon Glitter Blast
Krylon Glitter
Design Master’s Glitter
Glitter Spray Paint Strategy
Non-clogging glitter formula
Excellent coverage“3D” lookAdhere to many
surfaces used in the craft market◦Plastic◦Metal◦Wood◦Wicker
◦Glass◦Ceramic◦Pottery◦Styrofoam◦Paper
Glitter BrandingSpecialty BrandIn-store placementBuilding a new category
Social Media Explosion