sparkschamberretreat
Post on 20-Aug-2015
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Brand
The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
How do you get attention?
• Buy - advertising• Beg - PR• Bug - sales• Build - social media
David Meerman Scott
What is my brand?
http://www.bretlsimmons.com/2010-01/i-am-responsible-for-adhering-to-the-highest-values-that-i-can-envision/
Recommendation
• www.welovesparks.com• Create authentic content and conversation
– Business owners, civic leaders, educators, citizens– Blogs, Twitter, Facebook– Hub and spoke– Enable participants
• Keep your finger on the pulse
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