space: shake shack

Lien Tran - February 24, 2011

MANOVICHAUGMENTED SPACES“a physical space overlaid with dynamically changing information”

VIDEO SURVEILLANCE“translates a physical space and its dwellers into data”

CONCEPTHow can fans be better informed when making the choice to visit the Shack?

And ultimately…..How can Shake Shack better serve their customers?

SHAKE SHACK // CURRENT TECHNOLOGY

12:06pm

12:06pm51 people in line

Reface [Portrait Sequencer]2007 | Tmema (Golan Levin & Zachary Lieberman)

Double-Taker (Snout)2008 | Golan Levin with Lawrence Hayhurst, Steven Benders and Fannie White

MEET AARONAaron works at a publishing firm in the Flatiron building in Manhattan.

He's craving a Shack Burger, cheese fries, and a black and white shake.

Does he have enough time to wait in line at Shake Shack?

5:37pm

Come on up to the Shack!Order #2954

is ready.

BENEFITS• Taking to the next level the technology already in

place at Shake Shack

• Shake Shack fans can make a more informed decision when choosing to go and eat at Shake Shack

• A more accurate wait-time estimate reduces customer frustrations when they do come and wait in line

• Cameras and notification of number of people in line could be used in many places with typically long waits (Trader Joe’s, Cake Boss bakery, etc.)

CONSIDERATIONS• Camera angle, range, resolution, accuracy

• Balancing added efficiency of order taking to stay within Shake Shack’s target time

• Do customers value a more streamline ordering system more than the personal touch?

• Would Shake Shack be opposed to fans receiving additional analytics on the average wait based on number of people in line?