south africa: doing things differently

1Wednesday 11 September 13

SimpleSTRATEGYworks

SimpleSTRATEGYworkstravelis social

SimpleSTRATEGYworkstravelis socialmedia revolution

SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile

attract

attractengage

attractengageconvert

attractengageconvertretain

consumer expectsbe where the

to find you3Wednesday 11 September 13

insight:

social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time.

insight:

context

contextconstantly

contextconstantlyconnected

contextconsumerconstantlyconnected

more than 90% of travel decisions are being made online

travel is the #1 commodity sold online in the USA

South African travel arrivals are growing at more than double the global standard of 4,4%

https://vimeo.com/44619388

sometimes markets do a better job than the marketers

user generated content can be curated, amplified and used cost effectively

& thenthingto do the next

get them

& thenthingto do the next

get themconvert

content is KINGBIG 5

Domestic campaignSho’t Left

Trade ToolsSA SpecialistExperiences map

international social media campaign

#MeetSouthAfrica

international social media campaign

#MeetSouthAfrica

we aresocial

the #MeetSouthAfrica blogger campaign casestudy14Wednesday 11 September 13

besmart

connectbesmart

connect

be real besmart

be bold connect

be real besmart

be bold connect

be real besmart& take risks

be bold connect

remix it

be real besmart& take risks

be bold connect

remix it

be real

have some FUN

besmart& take risks

be bold connect

remix it

be real

have some FUN

besmart& take risks

beautiful16Wednesday 11 September 13

be bold connect

remix it

be real

have some FUN

besmart& take risks

participatebeautiful16Wednesday 11 September 13

thankyouconnectlet’s

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