sonico mediakit (v4,4) en

February 2010

1. The Audience

2. The Platform

3. Sonico Credentials

4. Sonico Advertising Platform

5. Case Studies

Introduction to Sonico

The Audience

# Users

BrazilMexico

ColombiaPeru

ArgentinaVenezuela

EspañaChileUSA

# Users

Over 45.000.000 registered users.

9,506,5757,514,7215,522,8684,074,2473,847,9003,259,3972,037,1231,720,2371,312,813

Exponential Growth

→ Only 34% with Facebook(ComScore Feb. 2009)

Huge opportunity to reach new audiences

Small user overlapping with other Networks!

Demographics

In Sonico all age groups are very active, our

segmentation capacity allow us to reach your

specific group of interest

Wide Reach!

Users interests

We know our users interests. This allow us

to create with our clients, highly segmentated

campaigns, with extraordinary results!

Micro Segmentation!

1. The Audience

2. The Platform

3. Sonico Credentials

4. Sonico Advertising Platform

5. Case Studies

Introduction to Sonico

PERSONAL(Friends & Family)

PROFESSIONAL(Recruitment, Work Relations)

PUBLIC(Brands, Politicians and

More)

Sonico is a customizable personal, public and professional

communication utility, that allows you to be in contact with your

real friends from school, university and work

Sonico allows you to organize online your personal,

professional and public life

Organizing people life online!

The Platform

Uploaded content is monitored by a team of moderators that ensure that the flowing information is appropriate

Users with real name, last name, and profile photo. Replication of the relationships with real life contacts

It reflects user´s identity by unique designs profiles customizations (skins)

The exhibition level of the uploaded information and personal data is subject to set by users

Real Users Customization

Security Privacy

Distinctive Sonico Features

www.sonico.com

Sonico Timeline

Spanish Speaking CountriesReach

Portuguese Speaking Countries Reach

Global ReachWith English Version

1. The Audience

2. The Platform

3. Sonico Credentials

4. Sonico Advertising Platform

5. Case Studies

Introduction to Sonico

Featured also in…

Sonico in the press“50 technology startups that you should know about” Sonico mentioned as the 5° technology startup more promising in the world marketJune 29, 2009

November 26, 2008

Sonico has the 24th place in the ranking of 50st best companies to work in.

“The economic crisis has worsened the fall of TV, radio and press advertising but has

raised sales on the Internet. Worries for some, opportunities for others to develop tools in social networks like Sonico”

February 3, 2009

February 13, 2009

“In only 1 year, the Social Network Sonico, conquered 6 million users in Brazil and became the second used social network in the country”

1. The Audience

2. The Platform

3. Sonico Credentials

4. Sonico Advertising Platform

5. Case Studies

Introduction to Sonico

Brand Week

+

One entire week of full and exclusive sponsorship in Sonico. REACH 100% OF OUR USERS! Massive Exposure

Includes two pages:• LOADING PAGE• WELCOME: Landing page after the login

and registrations process.

Brand’s exclusive customized look and feel. Both upper tab and Left

Image clickable

www.sonico.com

Profile SkinsProfile with applied Sponsored SkinProfile without Sponsored SKIN

Click in Promotional Skin Banner

41

Aceptar Skin3

2

The users becomes the best brand promoter within his contact´s network

Highest Rates of Visibility, Virality and Engagemnet with users!

Notifications

Arriba a una landing Page exclusiva del anunciate

1

3

Ideal for highly segmentated campaigns and to obtain the highest rates of CTR

Reeach specific unique users with a High Impact Message!

The user receives a notification

User lands on an exclusive branded clickable landing page

The user opens the notification2

Virtual Gifts

1

People loves gifts. Engaging way to make users have a entertaining and positive approach to your brand

Highest Rates of Brand Exposure! The gift is shown in user´s newsfeed.

The gift will stick permanently to the destination user´s profile

4

2 The gift will be shown in Welcome Page´s newsfeed

3

The gift will have a privileged position between the other gifts options and it´s FREE of Charge for users.

Premium Banners and Layers

Box Banner

Layer to Button

The best way to drive traffic and to position your brand at the same time

Combine Reach and Frequency!

Expandable Banner

Video Layer

Skyscraper

www.sonico.com

Public Pages

This results in amazing virality and exposure!This results in amazing virality and exposure!

Customized Public Page

Non Customized Public Page

¿What is a Public Page?A Sonico Public Page is a customizable social media presence for brands, celebrities, politicians, organizations and more. It allows them to join the conversations that are already happening between Sonico users. All interactions between followers are shown in all their friends’ newsfeeds. So it is actually the users who are pushing the brand’s message among their friends.

www.sonico.com

Anatomy of a Public PagePremium Design

Fans

Invite friends

Surveys

Pictures uploaded by Fans

Videos in Sonico

Videos in You Tube

Flickr Photos

Wall to show comments, posts

and general activity

Background

Picture/ Logo

Information

Why are Public Pages so great?

•Cornerstone of your Social Media Presence•Open to all users (even non-Sonico users)•Fully customizable•Send messages to all your Followers•Get detailed stats of your fans and visitors•Friendly URL (organic positioning)

Blog

Events

Premium Design

http://www.sonico.com/publico/Ketchup_Hellmanns

www.sonico.com

Advanteges of a Public Page in Sonico

Updates are publish in the newsfeed in real time

Highligted Pages

Music Player with vibrating Speakers

Who are your visitors and in which things they have interest on

One Unique Official Public Page

Video Player

Floating Banner

Button to customize the personal profile

Statistics One Brand, One Page

Newsfeed Updates Customization based in brand´s Objectives

1. The Audience

2. The Platform

3. Sonico Credentials

4. Sonico Advertising Platform

5. Case Studies

Introduction to Sonico

Nokia N96 Campaign

Offline Integration: Subway Ad

Box Banner 300x250

Notifications

High Impact + Offline Sinergy!

Triple MAC Release Campaign

Premium Public Page

www.sonico.com

Over 10,500 fans

CTR Rate Over 13%

2,000 Hamburguers sent in 1 month

Virtual Gifts

Banners and Layers

Notifications CTR Rate Over 8 %

Highest Rates of Exhibition, Engagement with Users and Virality!

Casi Ángeles Campaign

Premium Public Page

Notificaciones

Over 2.285 fans with applied sponsored skin

Botón para cambiar look & feel del Perfil

Virtual Gifts

450 comments in Photos,95 messages in forums1.226 votes in survey

Over 5,000 gifts sent in the

firsts 4 days

Interaction with fans

Exponential Growth, Highest Rates of Virality!

Over 12,500 fans

There is an ideal format for each objective

Public Profile Promotion

GOAL Brand Week

VirtualGifts SKINS InMail

Notif.Public Profile

in Sonico BannersSponsoredNews Feed

Ads

Engagement • • • ••• • •Branding ••• •• • • • • •

Traffic generation • ••• • Virality / “Word of

mouth” • • • • ••• • •

Security • • • • ••• • •Market Penetration ••• ••• • ••• • •Innovation / Impact • ••• • • • •Closer relation with

users • • • •••

Brand´s fans captivity • • ••• • •Outstanding Benefit

Cost relation ••• ••• • ••• ••• • •

Why Sonico ?

¡Asegúrese de ser parte de esa conversación comenzando hoy mismo!

•High Regional Penetration and Best Cost Effective Social Media option in LATAM

•Only one Social Network providing Budget /Campaign Optimization focused in ROI

•100% secure environment for brands due to the proactive and manual content moderation

•We are Social Media experts. Let us become your advisors, helping you in designing the best strategy for your needs

•More than 43 Million users are now talking about brands in Sonico, make sure they talk about yours. The conversations occur with or without you

Start today and get involved on their conversations!

Advertisers

THANK YOU!

www.sonico.com