sonico mediakit (v4,4) en
DESCRIPTION
Sonico English Media KitTRANSCRIPT
February 2010
1. The Audience
2. The Platform
3. Sonico Credentials
4. Sonico Advertising Platform
5. Case Studies
Introduction to Sonico
The Audience
# Users
BrazilMexico
ColombiaPeru
ArgentinaVenezuela
EspañaChileUSA
# Users
Over 45.000.000 registered users.
9,506,5757,514,7215,522,8684,074,2473,847,9003,259,3972,037,1231,720,2371,312,813
Exponential Growth
→ Only 34% with Facebook(ComScore Feb. 2009)
Huge opportunity to reach new audiences
Small user overlapping with other Networks!
Demographics
In Sonico all age groups are very active, our
segmentation capacity allow us to reach your
specific group of interest
Wide Reach!
Users interests
We know our users interests. This allow us
to create with our clients, highly segmentated
campaigns, with extraordinary results!
Micro Segmentation!
1. The Audience
2. The Platform
3. Sonico Credentials
4. Sonico Advertising Platform
5. Case Studies
Introduction to Sonico
PERSONAL(Friends & Family)
PROFESSIONAL(Recruitment, Work Relations)
PUBLIC(Brands, Politicians and
More)
Sonico is a customizable personal, public and professional
communication utility, that allows you to be in contact with your
real friends from school, university and work
Sonico allows you to organize online your personal,
professional and public life
Organizing people life online!
The Platform
Uploaded content is monitored by a team of moderators that ensure that the flowing information is appropriate
Users with real name, last name, and profile photo. Replication of the relationships with real life contacts
It reflects user´s identity by unique designs profiles customizations (skins)
The exhibition level of the uploaded information and personal data is subject to set by users
Real Users Customization
Security Privacy
Distinctive Sonico Features
www.sonico.com
Sonico Timeline
Spanish Speaking CountriesReach
Portuguese Speaking Countries Reach
Global ReachWith English Version
1. The Audience
2. The Platform
3. Sonico Credentials
4. Sonico Advertising Platform
5. Case Studies
Introduction to Sonico
Featured also in…
Sonico in the press“50 technology startups that you should know about” Sonico mentioned as the 5° technology startup more promising in the world marketJune 29, 2009
November 26, 2008
Sonico has the 24th place in the ranking of 50st best companies to work in.
“The economic crisis has worsened the fall of TV, radio and press advertising but has
raised sales on the Internet. Worries for some, opportunities for others to develop tools in social networks like Sonico”
February 3, 2009
February 13, 2009
“In only 1 year, the Social Network Sonico, conquered 6 million users in Brazil and became the second used social network in the country”
1. The Audience
2. The Platform
3. Sonico Credentials
4. Sonico Advertising Platform
5. Case Studies
Introduction to Sonico
Brand Week
+
One entire week of full and exclusive sponsorship in Sonico. REACH 100% OF OUR USERS! Massive Exposure
Includes two pages:• LOADING PAGE• WELCOME: Landing page after the login
and registrations process.
Brand’s exclusive customized look and feel. Both upper tab and Left
Image clickable
www.sonico.com
Profile SkinsProfile with applied Sponsored SkinProfile without Sponsored SKIN
Click in Promotional Skin Banner
41
Aceptar Skin3
2
The users becomes the best brand promoter within his contact´s network
Highest Rates of Visibility, Virality and Engagemnet with users!
Notifications
Arriba a una landing Page exclusiva del anunciate
1
3
Ideal for highly segmentated campaigns and to obtain the highest rates of CTR
Reeach specific unique users with a High Impact Message!
The user receives a notification
User lands on an exclusive branded clickable landing page
The user opens the notification2
Virtual Gifts
1
People loves gifts. Engaging way to make users have a entertaining and positive approach to your brand
Highest Rates of Brand Exposure! The gift is shown in user´s newsfeed.
The gift will stick permanently to the destination user´s profile
4
2 The gift will be shown in Welcome Page´s newsfeed
3
The gift will have a privileged position between the other gifts options and it´s FREE of Charge for users.
Premium Banners and Layers
Box Banner
Layer to Button
The best way to drive traffic and to position your brand at the same time
Combine Reach and Frequency!
Expandable Banner
Video Layer
Skyscraper
www.sonico.com
Public Pages
This results in amazing virality and exposure!This results in amazing virality and exposure!
Customized Public Page
Non Customized Public Page
¿What is a Public Page?A Sonico Public Page is a customizable social media presence for brands, celebrities, politicians, organizations and more. It allows them to join the conversations that are already happening between Sonico users. All interactions between followers are shown in all their friends’ newsfeeds. So it is actually the users who are pushing the brand’s message among their friends.
www.sonico.com
Anatomy of a Public PagePremium Design
Fans
Invite friends
Surveys
Pictures uploaded by Fans
Videos in Sonico
Videos in You Tube
Flickr Photos
Wall to show comments, posts
and general activity
Background
Picture/ Logo
Information
Why are Public Pages so great?
•Cornerstone of your Social Media Presence•Open to all users (even non-Sonico users)•Fully customizable•Send messages to all your Followers•Get detailed stats of your fans and visitors•Friendly URL (organic positioning)
Blog
Events
Premium Design
http://www.sonico.com/publico/Ketchup_Hellmanns
www.sonico.com
Advanteges of a Public Page in Sonico
Updates are publish in the newsfeed in real time
Highligted Pages
Music Player with vibrating Speakers
Who are your visitors and in which things they have interest on
One Unique Official Public Page
Video Player
Floating Banner
Button to customize the personal profile
Statistics One Brand, One Page
Newsfeed Updates Customization based in brand´s Objectives
1. The Audience
2. The Platform
3. Sonico Credentials
4. Sonico Advertising Platform
5. Case Studies
Introduction to Sonico
Nokia N96 Campaign
Offline Integration: Subway Ad
Box Banner 300x250
Notifications
High Impact + Offline Sinergy!
Triple MAC Release Campaign
Premium Public Page
www.sonico.com
Over 10,500 fans
CTR Rate Over 13%
2,000 Hamburguers sent in 1 month
Virtual Gifts
Banners and Layers
Notifications CTR Rate Over 8 %
Highest Rates of Exhibition, Engagement with Users and Virality!
Casi Ángeles Campaign
Premium Public Page
Notificaciones
Over 2.285 fans with applied sponsored skin
Botón para cambiar look & feel del Perfil
Virtual Gifts
450 comments in Photos,95 messages in forums1.226 votes in survey
Over 5,000 gifts sent in the
firsts 4 days
Interaction with fans
Exponential Growth, Highest Rates of Virality!
Over 12,500 fans
There is an ideal format for each objective
Public Profile Promotion
GOAL Brand Week
VirtualGifts SKINS InMail
Notif.Public Profile
in Sonico BannersSponsoredNews Feed
Ads
Engagement • • • ••• • •Branding ••• •• • • • • •
Traffic generation • ••• • Virality / “Word of
mouth” • • • • ••• • •
Security • • • • ••• • •Market Penetration ••• ••• • ••• • •Innovation / Impact • ••• • • • •Closer relation with
users • • • •••
Brand´s fans captivity • • ••• • •Outstanding Benefit
Cost relation ••• ••• • ••• ••• • •
Why Sonico ?
¡Asegúrese de ser parte de esa conversación comenzando hoy mismo!
•High Regional Penetration and Best Cost Effective Social Media option in LATAM
•Only one Social Network providing Budget /Campaign Optimization focused in ROI
•100% secure environment for brands due to the proactive and manual content moderation
•We are Social Media experts. Let us become your advisors, helping you in designing the best strategy for your needs
•More than 43 Million users are now talking about brands in Sonico, make sure they talk about yours. The conversations occur with or without you
Start today and get involved on their conversations!
Advertisers
THANK YOU!
www.sonico.com