social summer - twitter: reach and engage your audience in real-time

TwitterReach and engage your audience in real-time.

#socialsummerSocial Lab GroupJuly 2013

Please follow us

#socialsummer@sociallab

Twitter in a nutshell

follow @username

#hashtag #trendingtopic

#hudson#plane#crash#USairways

#wehaveapope

#pp11OK

Why Twitter?

Twitter is the fastest social network ever.

Powerful context to connect your message to whatʼs most meaningful to customers in real-time.

Real-time engagement

400.000.000 tweets per day

Real-time reach

200.000.000 active users

> 50% of all users follow 6 or more brands

60% of the users connect with Twitter through a mobile device.

Mobilise your mobile audience

15-34 is the largest age group

source insites consulting

in Belgium

source @bvlg

200K to 300K active users

in Belgium600K unique visitors / month on twitter.com

avg. of 10% of BE population

source comscore

How can we help you?

open a twitter account

build an audience

engage your audience

measure and optimise

before you start

Twitter is a team player

• Integrate Twitter into your global social media strategy

• Use Facebook as the heart of your social media strategy

• Use Twitter to push content to a different audience

Set your goals

• Build your brand personality and engage (with) your audience

• Create awareness for new products

• Generate traffic to your e-commerce site

• Boost e-sales

Have a single proposition for every account

• Communication, inspiration, activation

• Support, customer care

• PR, media, corporate comms

Define success

• Follower growth

• Follower quality and engagement

• Reach of your tweets

• Number of users directed to your website

• Conversions and conversion rates.

open a twitter account

build an audience

engage your audience

measure and optimise

before you start

✓ Establish your brand personality

✓ Perfect your profile

✓ Set up a content plan

✓ Educate your employees

Open a Twitter account for your business

✓ Establish your brand personality

✓ Perfect your profile

✓ Set up a content plan

✓ Educate your employees

Open a Twitter account for your business

Verified accounts

Choose your prefered tool to manage your Twitter account

✓ schedule your tweets

✓ centralised follow up for the whole team

open a twitter account

build an audience

engage your audience

measure and optimise

before you start

Integrate Twitter with your website✓ Grow your audience from

any webpage

✓ Show your best tweets

✓ Keep your website fresh with real-time content

✓ Let people spread the word

embedded tweets

embedded timeline

Take Twitter offline

Promoted accounts

✓ Reach more followers likely to be interested in your brand

✓ Build a community of advocates

Get discovered by people likely to love your business

Lots of targeting options

by keywords in timeline by interests by geography

by device by gender by similarity to existing followers

open a twitter account

build an audience

engage your audience

measure and optimise

before you start

Write good tweets

✓Keep it short

✓Use URL shorteners

✓Be always on

Write good tweets

✓Be gentle and witty

✓Make it worth sharing

Write good tweets

✓Keep it conversational

✓Ask questions and listen

Donʼt do this

Donʼt do this

Donʼt do this

Donʼt do this

Make full use of promotional tactics

✓Use events to engage 

✓ Launch your product 

✓ Flock to Unlock 

✓ Twixclusive 

Promoted trends

✓ Launch new products

✓ Run major campaigns

✓ Target key dates to drive mass awareness

massive exposure for your business

Targeting by geography

Promoted tweets

✓ Keep your tweet on top

✓ Twitter for mobile, desktop and tablet

put your message in front of the right audience

targeting options

by interests by geography

by device by gender

open a twitter account

build an audience

engage your audience

measure and optimise

before you start

Watch your Promoted Tweets, Trends and Accounts perform in real-time

Timeline activity

Followers dashboard

Traffic and conversions on your site

CPECost per engagement

Pricing

Not available in Belgium yet.

Test & optimise

No matter how big or small your budget is, please remember this

Setareh PourjavanHead of So.Zensetareh@sozen.be+32 (0) 475 218 003

@_allset_

Thank you!

Questions?

#socialsummer@sociallab