growing your twitter audience 2011.08.08
DESCRIPTION
Tips on how to grow your Twitter audience. Focus is on recruiting quality followers.TRANSCRIPT
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americanprogress.org
Growing Your Twitter Audience
Alan Rosenblatt, Ph.D.Associate Director for Online Advocacy
My Info
@DrDigipol@HaikuProgress
DrDigipol.Tumblr.comBigThink.com/blogs/digital-politicsFacebook.com/DrDigipolYouTube.com/DrDigipolSlideshare.net/DrDigipol
American Progress Info
@ProgressLeague@CAPAction
AmericanProgress.orgAmericanProgressAction.org
Progressleague.org
Facebook.com/AmericanProgressFacebook.com/
AmericanProgressAction
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americanprogress.org
Get followers, then deepen your connection
1. Connect – Follow people you want following you
1. Following people who tweet about the same topics as you creates a 15-30% chance they will follow you back.
2. Engage – Reply to people you want following you
1. Not everyone notices who follows them, but everyone notices who mentions them. Reply w/ information & links you know will interest them. Ask questions & converse.
3. Recommend – Retweet/#FF followers you want
1. Recommend people you want following you to your followers by retweeting them & w/ #FF (Follow Friend).
4. Repeat – Repeat steps 2 & 3 after they follow you back to deepen your connection.
5. Remember, it is about exchanging VALUE
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Find influencers to follow – Directories
• Directories of influential tweeters• TweetProgress.us - Progressives• WeFollow.com – Keyword &
location• Tweetbe.at – Keywords• TwitterStates.com – Location• Listorious.com – Twitter Lists
• Use directories to search for people to follow
• Register on the directories so people find you
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Find influencers to follow – Articles
• Search on Google for “Top Tweeters” for an issue/topic• Top 100 Int’l Business• Top 20 UK Politics• The FP Twitterati 100• Top 50 Climate Tweeters• 50 Favorite Immigration Twee
ters
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Find influencers to follow – Drilling on Twitter
• Find an issue expert• Follow who they follow• Follow their followers• Follow their lists
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Find influencers to follow – Twitter Search
• Search keyword/hashtag• Click «Refine Search»• Refine search terms• Add hashtags to parameters• Search by location• Search by sentiment
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americanprogress.org
Clean your list – Unfollow dead weight
• Twitter limits• Until you have 2,000 followers, you can only follow 2,000• Beyond that, you can follow 15% more than follow you
• Purge followers to maintain room to grow• People who don’t follow you back (unless they are
interesting)• People who never retweet others• People who SPAM, shills, etc.
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Find dead weight to unfollow
• TwitClearner.com is a tool to find dead weight
• Log in and run report• Review report and unfollow
dead weight
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americanprogress.org
Semi-automate follow/unfollow process
• Tweetspinner.com finds people to follow & unfollow• Finds people you follow that
don’t follow back• Finds people to follow
• By keyword/hashtag
• By who they follow
• By who follows them
• You decide who to queue up for auto-follow/unfollow
• Modest monthly fee
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americanprogress.org
Content is King
Bottom line: •If you tweet good content, when people visit your profile, they are likely to follow. •If you tweet about their favorite topic(s), even more so.
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americanprogress.orgamericanprogress.org
Growing Your Twitter AudienceThank YouQuestions?Alan Rosenblatt, Ph.D.
Associate Director for Online [email protected]
202.481.8193
My Info
@DrDigipol@HaikuProgress
DrDigipol.Tumblr.comBigThink.com/blogs/digital-politicsFacebook.com/DrDigipolYouTube.com/DrDigipolSlideshare.net/DrDigipol
American Progress Info
@ProgressLeague@CAPAction
AmericanProgress.orgAmericanProgressAction.org
Progressleague.org
Facebook.com/AmericanProgressFacebook.com/
AmericanProgressAction