social relation brief
Post on 29-Aug-2014
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Social Relation
Bruce Nguyen
@ Copyright by Bruce Nguyen
Basic concepts
Marketing?
Social marketing?
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False! Paying
Advertising
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Understanding
Paying
Communication
Delivering
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Understanding
Their languages
Social Marketing: 2-sided communication!
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Task:
How can we practise marketing after selling the
product/service?
How can social marketing help before launching
the product?
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Objectives
Where & How
Storyboard
Seeding & Reviews
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Process: Business + Relationship
Objective: Business + Relationship
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elationship
Connecting
Strengthening
Converting
http://www.redbull.com/en
https://www.facebook.com/redbull
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Task:
Name the important Objectives for your
Campaign.
Explain why?
How to measure?
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Where & how? Community: Club of Passion!
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Tips: Firstly, Be a member!
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Sign up
Read
Comment,
then Post
Make friends
Task:
Create a list of communities that you may run
the campaign
Explain why?
Describe how are they communicating
Sign up and makes 3 friends, comment 10 times
and create 1 topic each.
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Tell a story: Be honest and interesting!
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Tips: What are they talking about us?
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Tips: Viral means touching!!!
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10:1 vs
1:10
Task:
Comment-seeding on each community.
Message for each community.
How are you going to lead the story?
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Seeding & Review: Persistent & Flexible!
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Task:
Which topics work? The best? The worst?
(Compare with objectives)
What are the problems?
How can you change?
How do they need such kind of product/service?
How do they care/feel about your
product/serive?
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THINK OUT OF THE BOX!!!
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Keep in touch!!!
sang.nguyenbiz@gmail.com
https://www.facebook.com/bruce.nguyen.161
http://vn.linkedin.com/pub/sang-nguyen/63/319/920
Copyright by Bruce Nguyen
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