social media audit brief

7/27/2019 Social Media Audit Brief

1/12

SocialMediaAuditBriefA

Guide

To

Understanding

&

Implementation

NPowerNorthwest|www.npowernw.org11/18/2010

Thisdocumentisintendedtoprovideadescriptionofwhatasocialmediaauditis,howitcanbenefit

yournonprofitorganizationandthetoolsyoucanusetocompleteanaudit. Itisintendedtobevaluable

asastandalonetoolthatyoucanusetocompletethistaskonyourownorwiththehelpofexternal

consultation.


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SocialMediaCommunications AuditBrief

NPowerNorthwest|www.npowernw.org Page1of11

Nonprofitorganizationsshouldcontinuouslybelookingforwaystobemorestrategicintheirsocial

mediaefforts.SocialMediaactivitiesshouldadduptomorethanaseriesofcompletedtasksandsimply

doing.Beingstrategicrequiresnonprofitsbemoredeliberate,innovative,savvy,andlessreactivein

theircommunicationspractices.Nonprofitsareencouragedtoregardsocialmediaasacomponent,not

separatefrom,overallcommunications. Ifthegoalistobuildsustainable,efficientandeffectivesocial

mediaefforts,itisessentialthatitbeintegratethroughouttheorganizationsprocessesandsystems.

Whilealotoffocusis,andrightlyso,putonthedevelopmentofstrategiesandinitiativesthesealonedo

notaddressthelargerquestionofsustainability.

Willtheorganizationsactuallyfollowthroughonthestrategiesandwhatrealisticallyistheircapacitytodoso?

Whataretherealitiesofcompetingneedsandlimitedresourcesandhowdoesthisaffectthecapacityquestion?

Whatarerealisticexpectationsforwhatwecanhopetoaccomplishgiventhecurrentrealities? Ifwewishtomakechangestooursystemshowdoweknowwheretostartandhowcanwe

trackprogress?

Nonprofitsneed

tools

to

better

understand

their

current

social

media

communications

performance

and

capacity,andtogainanimprovedsenseofwhatispossibleintermsofdevelopingefforts.ASocial

Mediacommunicationauditisonetoolthatcanhelptomeetthisneed.

SocialmediaCommunicationsAuditsDefinedAsocialmediacommunicationsauditisasystematicassessment,eitherformalorinformal,ofan

organizationscapacityfor,orperformanceof,essentialcommunicationspractices.Itdetermineswhat

isworkingwell,whatisnot,andwhatmightworkbetterifadjustmentsaremade.

Definedinthisway,asocialmediacommunicationsaudithasbothevaluativeandformativevalue.Itis

evaluativeinthatitprovidesasnapshotofwhereanorganizationcurrentlystandsintermsofitssocial

mediacapacity

or

performance.

It

is

formative

in

that

it

also

points

to

areas

in

which

the

organization

canstrengthenitsperformance.

Whilesocialmediaauditsarearelativelynewpractice,communicationsauditsareacommonpractice

andhavebeenutilizedforanumberofyears. Theyaremorecommonamongforprofitsthan

nonprofits,andnotfamiliartomostnoncommunicationsprofessionals.Auditsaremostoften

performedbyexternalcommunicationsorevaluationexperts,butcanalsobeperformedinternally.The

intentionistoadaptanalreadytriedandtestedtooltothisnewareaofcommunicationstoincreasethe

waysorganizationscanbecomemorestrategicintheirefforts.

Thisdocumenthasbeendevelopedasaresourcefornonprofitorganizationsthatwanttobetter

understandsocial

media

audits

and

the

main

steps

involved.

It

can

be

used

by

nonprofits

that

either

wanttoselfassessandperformtheirownaudit,ormightbelookingtohireanexternalconsultant.Thisdocumentoutlinesfivebasicstepsinasocialmediacommunicationsaudit.Theauditcanbeapplied

toanorganizationoverall,ortoaspecificprojectorcampaignwithintheorganization.Therearemany

approachesyoucantaketoperforminganaudit;thisdocumentprovidesguidanceforoneofthe

possibilities.


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StepOne:KnowCriticalSocialmediaCommunicationsPracticesKnowingthespecificpracticesassociatedwithsocialmediacommunicationsisthefirststeptoassessing

anorganizationsperformanceandcapacitywithrespecttothosepractices.Thesearepracticesthat

everynonprofittryingtoimplementsocialmediacommunicationsshouldbeperformingatsomelevel,

whetherbyasingleindividualorbymanystaffmembersthroughouttheorganization.

Thetableonthenextpageidentifiessixteenessentialsocialmediacommunicationspractices.Theyare

groupedintothreecategories:1)strategy,2)implementation,and3)supportandalignment.

StrategyIncludesthecoretasksofcommunicationsplanningandstrategydevelopment.

ImplementationIncludespracticesmostcommontoanorganizationwithanactivecommunicationsfunction.

IntegrationIncludesthecoreelementsofintegratingsocialmediacommunicationswithother

communicationchannels.

SupportIncludes

non

communications

specific

practices

within

the

organization

that

helps

to

ensure

thecommunicationsfunctionissuccessful.

Thetablealsooffersqualitystandardsorcriteriaforeachpractice.Theydescribeinbriefwhatthe

practicesshouldlooklike. Thislist,justonitsown,hassubstantialvalueintheauditprocess.Itcanbe

usedasachecklisttohelpdetermineifanorganizationisactuallyperformingeachsocialmedia

communicationspractice.Butmoreimportantly,theauditprocesscanrevealifqualitycriteriaarebeing

met,andifnotwhereimprovementscanbemadeinhowthepracticeisperformed.


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EssentialSocialMediaPracticesSocialMediaPractices QualityCriteria/Standards

Strategy

Identifiedthevision

Thecommunicationvisionisinlinewith,butdistinctly

different,formthemissionoftheorganization

IdentifiedgoalsandoutcomesSMART

goals

and

outcomes

have

been

(Specific,

Measurable,Achievable,RealisticandTimely)

Selecttargetaudience

Specificaudiencegroupsareidentifiedandmay

includekeystakeholdersandinfluencers

Platformselection

Specificplatformshavebeenidentifiedandselected

basedontheirabilitytosupport yourgoals

Policies&procedures

Policiesandprocedureshavebeenputinplaceto

clarifyprocessanddefineappropriateimplementation

Listeningresearch

Researchisdonetolearnwhatotherorganizationsare

doingandwhattheconversationis

Assetevaluation

Aninventoryofwhatyouhavetoworkwith(staff,

knowledge,etc.)

and

what

value

you

add

Imp

lementation

Toolselection

Platformsareselectedbasedontheirabilitytosupport

yourgoalsandaccessibilitytoyourtargetaudience

Communitydevelopment

Activestepsaretakentounderstandandfosterthe

developmentofyouronlinecommunities

Trainedrepresentatives

Appropriatetrainingisprovidedtothosepeople

responsibleforparticipatingonbehalfofyourorg

Buildvaluablepartnerships

Relationshipshavebeenmadewithinternaland

externalstakeholderswhoalignwithyourgoals

Monitor&evaluate

Activitiesarecontinuouslymonitoredandevaluated

forthepurposesofaccountabilityandimprovement.

Integration

WebsiteStrategic

linkages

and

integration

between

social

mediaeffortsandyourwebsite

Blog

Strategiclinkagesandbetweensocialmediaefforts

andyourblog

EMailmarketing

Strategiclinkagesandintegrationbetweensocial

mediaeffortsandyouremailefforts

OtherSocialMediaPlatforms

Strategiclinkagesandintegrationbetweenallsocial

mediaplatforms

Printmaterials

Strategiccrosspromotionofsocialmediaeffortsis

takingplaceinprintedmaterials

Offline

Strategiccrosspromotionofsocialmediaeffortsis

takingplace

in

offline

activities

Support

Supportattheleadershiplevel

Managementunderstandsandsupportsocialmediaas

partoftheoverallcommunicationstrategyoftheorg

Allocatesufficientresources

Financialandhumanresourcesarededicatedto

supportingthesocialmediaefforts

Involvestaffatalllevels

SocialMediaisnotseenasanisolatedfunction;most

ifnotallstaffmembershavesomeknowledgeand/or

participationincommunicationsefforts.


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StepTwo:IdentifyPossibleLevelsofPracticeToassessanorganizationonthepracticesintheprevioustable,itisimportanttohaveagaugethat

helpstomeasureandillustratewheretheorganizationcurrentlystandsintermsofitsperformance.

Thatgaugeisofferedhereintheformofapracticematurityscale.

Thepractice

maturity

scale

offers

acontinuum

of

possible

performance

levels

for

any

given

practice.

The

figurebelowillustratesthescalesfivelevels.Higherlevelsinthescalerepresenthigherlevelsof

organizationalcommitmentto,integrationof,andperformanceonthepractice.Eachpracticemaybe

classifiedas1)adhoc,2)planned,3)institutionalized,4)evaluated,and5)optimized.

PracticeMaturityScale

0

NotPerformed

1

AdHoc

2

Planned

3

Institutionalized

4

Evaluated

5

Optimized

Uncoordinated

Unassigned

NoResources

Deliberate/

managed

Resources

allocated

Responsibility

assigned

Regularly

performed

Bestpractices

Coordinated

Performance

Performance

measured

Progresstracked

Practice

predictable

Regular

Regular

reflection

Continuous

improvement

Duringanauditandorganizationscurrentperformanceoneachsocialmediacommunicationspractice

canbeassessedusingthisscale.Butfirstitisimportanttounderstandthedistinctionsbetweenthefive

levels.

LevelOne:AdHocThecommunicationspracticeisadhocandunorganized. Fewifanystaffandfinancialresourcesare

dedicatedtoit.Successisbasedonthecompetenceandeffortsofoneortwoheroicindividuals.

Despitethischaoticenvironment,howeverthecommunicationspracticemaybeimplemented

successfully.Butbecauseitisuncoordinated,effortsareofteninefficientandgooverbudgetand

schedule.Qualitymayalsobevariablebecausedifferentpeopleperformthepracticeovertime.


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LevelTwo:PlannedThepracticeisplannedanddeliberateasopposedtobeingperformedonareactiveorasneeded

basis.Resourcesareallocatedtothepractice,responsibilitiesareassigned,andtheprocessismanaged.

Thepracticedoesnotoccurregularly,however,andmaystillbeperformedbyoneortwoindividuals.

LevelThree:InstitutionalizedThepracticeisroutineandpartoftheorganizationsfabric.Theorganizationhasqualitatively

determinedthebestwaytoapproachthepracticeandhasinstitutionalizedit.Practicesareknown

andcoordinatedwithinandoutsidetheorganization.

LevelFour:EvaluatedThepracticeisevaluatedandanalyzed.Measuresofperformanceandprogressarecollectedand

analyzed.Oftenaquantitativeunderstandingofsuccessisknownandtracked,andtheorganizationhas

abetter

ability

to

predict

or

estimate

performance.

LevelFive:OptimizedBecauseofitsrecognizedimportancetotheorganization,thepracticeiscontinuouslyreflectedonand

improvementsincorporated.

Distinctionsbetweenlevelsoneandtwoarebasedonthedegreetowhichanorganizationisreactive

anddisorganized(levelone)versuspurposefulandproactive(leveltwo).Atlevelthree,thepracticeis

performedregularly,consistentlyacrossstaffmembers,andhasbeenperformedenoughthatthe

organizationhasgainedacertainlevelofproficiencyatit.Atlevelfour,theorganizationhascommitted

totracking

the

practice

for

purposes

of

better

understanding

how

to

improve

performance.

The

organizationismonitoringthequalityofthepractice.Levelfivedemonstratesanevenhigherlevelof

organizationalcommitmenttothepractice,astheorganizationcaresenoughaboutittolearnfromand

improveperformanceovertime.

StepThree:AssessCurrentPerformanceandCapacityThemaintasksforthethirdauditsteparetocollectdataaboutcommunicationspractices,andtouse

thatdatatomakeassessmentsaboutorganizationalperformanceandcapacity.Itinvolvesactuallyusing

thescaledescribedabovetogaugewheretheorganizationstandsonallessentialsocialmedia

communicationspractices.Thefigureonthenextpageillustratesinmatrixformhowthisassessment

mightbestructured.Notethatthisauditstepcouldalsoinvolvelookingatactualcommunicationsstrategycontentormaterialsandmakingassessmentsabouttheirquality.

Thematrixarraysthetwentyonecommunicationpracticesalongthebottomrow,andarraysthe

practicematurityscalevertically.Usersfillinorchecktheboxthatbestrepresentswhereonthescale

theorganizationfallsforeachpractice(anexampleofhowthismightlookwhenfilledoutisprovided

laterinthisbrief).


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NPowerNorthwest|www.npowernw.org

SocialMediaAuditMatrix

Theorganizationmaybeassessedeitherinternallyorbyanoutsideexpertoneachofthesocialmediapracticea

Legend CurrentLevelofActivity OpportunityGap

5.Optimized4.Evaluated3.Institutionalized2.Planned1.AdHoc0.NotPerformed

Identifiedthevision

Identifiedgoalsandoutcomes

Selecttargetaudience

Platformselection

Policies&procedures

Listeningresearch

Assetevaluation

Toolselection

Communitydevelopment

Trainedrepresentatives

Buildvaluablepartnerships

Monitor&evaluate

Website

Blog

EMailMarketing

Strategy Implementation Integrat


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InternalversusExternalAssessmentItisimportantatthispointtodetermineifassessmentsaboutorganizationalpracticeswillbemade

internallyorbyoutsideexperts.Theadvantagestodoingitinternallyarethatdirectcostsarelikelytobe

lowerandtheprocessmaybecomeanengagingorganizationalexercisethatbuildscommunications

capacityinandofitself.Theadvantagestousingoutsideexpertsaretheirobjectivity,timeand

availability,the

knowledge

they

bring

from

other

organizations

for

comparison

purposes,

and

the

credibilitythatmayaccompanytheircredentialsandexpertise.

PotentialCommunicationsAuditMethodsRegardlessofwhethertheauditisdoneinternallyorexternally,acommonsetofmethodscanbeused

togatherdataneededtomakeassessmentsaboutpractices.Methodsaredescribedbrieflybelowinthe

contextofacommunicationsauditandthenfollowedbyatablethatcomparesthemontime,cost,and

informationyield. Itishelpfultonotethatwhiletheuseofoneormoreofthesemethodsis

recommended,itisalsopossibletoconductthesocialmediacommunicationsauditinformallyby,for

example,askingeachstaffmembertogivehisorherownindependentandsubjectiveassessments

basedon

existing

knowledge

and

experience,

or

convening

staff

to

make

collective

assessments.

InterviewsProbablythemostcommonauditmethod,interviewsallowthepersonconductingthe

audittobetterunderstandcommunicationsrelatedworkprocesses.Interviewsallowrespondents

toprovidearichqualitativesenseofhowpracticesareperformedandhowtheorganizationtreats

communications.Interviewscanalsobeconductedwiththeorganizationsexternalstakeholdersor

targetaudiences.

SurveysSurveysorquestionnairesaresecondmostcommonauditmethod.Theycanbe

administeredcheaplytoallorganizationalstaffwithinashorttimeframe,andtheyallowfora

standardizationandcomparisonofresponses.

CriticalIncidentAnalysisStaffareaskedtodescribe,throughanintervieworquestionnaire,

specificeffectiveandineffectiveexperienceswithcommunications.Thepurposeistocollect

examplesofexperiencesthatstafffindmemorableinordertoseehowcommunicationspractices

areperformedwithinsituationalcontexts.

NetworkAnalysisNetworkanalysishasgainedmuchpopularityinrecentyearsasamethodfor

examininginformationflow,orthechannelsandrelationshipsthroughwhichinformationis

exchanged.Itasksindividualswhotheycommunicateandforwhatpurpose.Itrevealsan

organizationscommunicationstructure,whichmaybeverydifferentfromitsorganizational

structure.It

also

reveals

where

blockages

are

occurring

and

possible

routes

that

are

currently

untapped.

ParticipantObservationTheindividualconductingtheauditparticipatesinorganizationalactivities

involvingcommunicationsinordertoseehowandwhenpracticesareperformed.


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DocumentReviewCommunicationsdocuments(e.g.publications,campaignmaterials,press

releases,etc.)arereviewedtoassessthedevelopmentandtargetingofmaterialsasa

communicationspractice.

FocusGroupsGroupsoffivetofifteenpeoplemeettogetherinamoderateddiscussionand

respond

to

open

ended

questions

about

communications

practices

and

organizational

capacity.

Theirmainadvantageisthegroupinteractionthattakesplaceasparticipantsreacttoandbuildon

oneanothersresponses.

ComparingPotentialAuditMethodsComparingPotential

AuditMethodsMethod TimetoNonprofit Cost InformationYieldInterviews 3060minuteseach Moderatelyexpensive(timeto

conduct,analyze)

Qualitative,indepth

data

Surveys 2030minuteseach Moderatelyexpensive StandardizeddataCriticalIncidentAnalysis 2030minuteseach Inexpensive Specificexamplesofpractice/processflowNetworkAnalysis 2030minuteseach Expensive(analysis,

software)

Process

flow/interactionand

integration

ParticipantObservation Variable Expensive(time) ProcessflowDocumentReview None Expensive(time) Material,message

evaluation

FocusGroups

1

2

hours

Moderately

expensive

(depends

onnumber)

Qualitativeindepth

data;

StepFour:IdentifyAreasforImprovementOncetheassessmentsaremade,thenextstepistoidentifyareasinwhichtheorganizationcan

improve.NotethatnonprofitorganizationsarenotexpectedtobeaLevel5onallsocialmedia

communicationspractices.Rather,theassessmentofwheretheorganizationshouldbemustbebased

onanaccountingoftheorganizationsrealisticcapabilitieswithrespecttocommunications.For

example,itmaynotbereasonabletoexpectthatallfundingthatcomesintoanorganizationwillhave

dollarsearmarkedforsocialmediacommunications.Whileanorganizationcanmakesocialmedia

communications

a

priority

and

request

specific

resources

for

it,

the

outcome

also

depends

on

what

fundersarewillingtosupport.

Completingtheauditmatrixonpage6providesanimmediateassessmentofareasinwhichtoimprove.

Thefollowingcaseexampleaboutahypotheticalsmallnonprofitpolicyadvocacyorganization

demonstrateshowthesocialmediacommunicationsauditcanbeused.Thematrixhasbeenfilledinto

representthishypotheticalorganizationsperformanceonthetwentyoneessentialsocialmedia

communicationspractices.


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CaseStudyExample

SampleOrgAssessment

Legend CurrentLevelofActivity OpportunityGapCurrentPerformanceandCapacity:Intheareaofstrategythishypotheticalorganizationhasasolidunderstandingofbestpracticesandtheneedtosetoverarchingvisionsandgoals. However,theirlack

offocusonevaluatingaudienceandformalizingeffortsisclear. Asaresult,withintheorganizationthis

createsasenseofcompletenessinregardstoplanningbutoftentimesleavesunansweredquestionsin

regardtothevalueofsocialmediafortheorganization. Thisthencreatesasenseoflimited

commitmenttoactivitiesandanoveralladhocuseofstaffresourcesandefforts.

Regardingimplementation,theorganizationslackofstrategydevelopmenthasleftstaffwithanoverall

senseoffeelinglost. Themainfocushasbeentocontinuetowithabroadcastapproachtomessaging

withlittlefocusonstrategicimplementationofefforts. Inaddition,thelackoffocusonaformal

inventoryofavailableassetshasleftitunclearastowhichstaffisbestsuitedtocompletewhichtasks.

Integrationisthestrongestofthefourareasoffocus. Thehistoricalunderstandingofmetricanalysis

regardingthewebsitehashelpedestablishafoundationforasimilarapproachtohowsocialmedia

effortsareintegrated. Inaddition,asimilarfocusontheenewsletterhasallowedforbaselevel

integrationintothiscommunicationchannel. Untilamorestrategicapproachcanbedevelopedand

betterwaysofdemonstratingvaluetheorganizationhasdecidedtoholdoffoncreatingablogorusing

morethan

one

social

media

platform.

IntermsofsupporttheExecutiveleadershiprecognizestherisingneedtobetterutilizesocialmediafor

theorganizationbuthasbeenslowtoallocateappropriateresourcestosupportituntilthevaluecanbe

betterdemonstrated. Forsimilarreasonstheroleofsocialmediafortheorganizationatlargehasnot

beenextendedbeyondthetwostaffwhohavebeeninformallychargedwithcarryingoutthese

responsibilities.

5.Optimized4.

Evaluated

3.Institutionalized2.Planned1.AdHoc0.NotPerformed

Vision

Goa

ls

Audience

Platforms

Po

licies

Listening

Assets

Too

ls

Community

Training

Partners

hips

Monitor

We

bsite

Blog

E

Mail

Other

Print

Offline

Support

Resources

Invo

lvesta

ff

Strategy Implementation Integration Support


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AreasforImprovement:Whiletheauditprocesshasrevealedanumberofareasthatcouldbeforpossibleimprovement,therearesomestrongindicatorsforappropriateprioritization. Thesortof

cyclicalrelationshipthatseemstobeholdingbackprogressinmostareasisalackofidentifiedvalue.

Withoutclearlyidentifiedvaluesmostareasremainatanadhoclevelandfewresourceswillbe

allocatedtosupporttheseactivities. Consequently,withactivitiesbeingperformedatonlyanadhoc

levelthere

is

little

opportunity

to

find

and

demonstrate

value.

Theorganizationcouldgainthegreatestvaluefromprioritizingtwoareas:developingtheirstrategyand

buildingonthelevelevaluationofcurrentefforts. Afocusonseeinggrowthinthestrategyandplanning

areawouldgivetheorganizationastrongersenseofwhatvaluetheyarelookingforandhopingtogain

fromtheirsocialmediaactivities. Therippleeffectofthiswouldalsobethatabetterfoundationwould

beinplacetomakemorestrategiceffortsintheotherareas. Secondly,ifthereisnosupportprovided

forevaluationofcurrenteffortsthereislittlehopeofseeingdemonstratedvalueatanypoint,whether

campaignsaresuccessfulornot.

Fornowthesocialmediaeffortswillmostlikelyremainfocusedononeplatformandcarriedoutbythe

twoidentifiedstaff. Movingaheadasthevalueoftheseeffortsbecomemorecleartheresponsibility

andintegrationacrosstheorganizationshouldbefurtherdeveloped.


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STEPFIVE:RefinePracticeandRepeattheProcessasNeededThesocialmediacommunicationsauditshouldresultinmorethanjustanidentificationofareasor

practicesthatneedtobeimproved.Tomaximizethechancesthatauditfindingswillbeusedandactual

practiceimprovedasaresult,theauditshould:

Demonstratethrough

data

how

communications

problems

are

causing

problems

in

the

present

(as

opposedtospeculatingabouttheirfutureimpact).Atthesametime,theauditshouldreinforce

practicesthatarecurrentorganizationalstrengths.

Generatespecificrecommendationsforhowactualcommunicationpracticecanbeenhanced.Data

needtobelinkedtoconcreteactions.

Maketransparenttheorganizationalbenefitsofadoptingthoseactions;inadditiontothe

weaknessestheyaredesignedtoaddress.

Prioritizerecommendationssoorganizationsarenotimmobilizedbytheprospectofimplementing

them.

Intermsoffrequency,formalcommunicationsauditsshouldbeconductedabouteveryfiveyears.Informalauditsonwhichorganizationsinternallyrevisittheirsocialmediacommunicationscapacityand

performancelevelsmaybedonemorefrequently.Auditsshouldalsobeconsideredafteran

organizationexperiencesacriticalincidentthatmightaffectcommunications,suchaswhenthe

organizationchangesmission,changesleadership,orexperiencesacrisis.

ConclusionAsdescribedhere,socialmediacommunicationsauditsare,attheircore,anevaluationtool.Unlike

mostevaluationtoolsorpractices,however,theydonotfocusontheresultsoroutcomesofan

organizationscommunicationspracticesaftertheyareimplementedoramongtheirtargetaudiences.

Rather,

they

focus

on

the

organization

itself,

its

practice

and

capacity,

and

how

the

organization

has

positionedthecommunicationsfunction.Nonprofitorganizations,however,oftenoverlookthistypeof

assessmentasapossibilitywhenaskedtoevaluatetheircommunicationsstrategiesoractivities.

Experiencingthesocialmediacommunicationsauditprocess,usingtheapproachdescribedhereor

anotherdesignedtowardasimilarend,canbeacriticalpartofanorganizationsprogressiontoward

morestrategic,andultimatelymoreeffective,socialmediacommunications.

*Thisdocument,methodologyandframeworkhavebeendevelopedlargelyonthefoundationofresourcesdevelopedbytheCommunicationsConsortiumMediaCenterforthepurposesofatraditionalCommunicationsAudit.

By

largely

we

mean

the

majority

is

theirs

and

our

focus

has

been

to

modify

it

for

use

related

to

social

media

specificallyandsomeupdatingofcontent.Justgivingcreditwhereitisdue.Assuchweaskthatthistoolbefreelyusedandmodifiedtomeetyourneedsasyouseefit.Allthatweaskisthatthetoolbesharedandnotrepurposedforsaleasaproductonitsown.

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