social, mobile and media convergence

Social, Mobile and Media Convergence: breathing new life into traditional news.

Kevin Davis, Rob Gaige, and Michael RobinsonCo-Founders of Rawporter

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http://www.zdnet.com/blog/btl/the-media-is-dead-long-live-the-media/20120

“The media is dead. Long live the media.”

Jeremy Allison, ZD Net and Google

News is becoming participatory.

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Technology Has Made Everyone A Reporter

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120MM Americans and 472MM people

Internationally have Smartphones.1

Raw News isn’t just sensational stories.

Weather, Traffic, Crime, Human Interest, Sports

1. http://www.ctia.org/media/industry_info/index.cfm/AID/10323; http://www.computerworld.com/s/article/9219811/Android_is_smartphone_king_globally_tough_fight_on_for_No._2_spot

50% of Americans would use a smartphone to

take a secret video.2

2. http://news.cnet.com/8301-17852_3-20118755-71/survey-50-of-americans-are-cell-phone-video-spies/?tag=rtcol

A Picture Is Worth A Thousand Words

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Obama SAYS Images SHOW

And show…and show…and show…

Participatory News

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So What Is News?

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YesterdayToday

LikeShare

“Video sharing sites provide instant camera-phone access to events

that would never have received attention before…”

“…You can watch an event that previously would only be reported from

one point of view and make up your own mind about what happened.”1

1. http://www.zdnet.com/blog/btl/the-media-is-dead-long-live-the-media/20120

More from Jeremy Allison at ZDNet:

Stefanie Gordon’s Space Shuttle Endeavor Photo

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• Stefanie Gordon tweets a photo of the space shuttle.• It had been viewed 1MM times before she reached her car.• It was shown by TV, Web, and Print news outlets worldwide.• Only 5 media outlets compensated her for her efforts.

Participatory News

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The internet is GROWING news, not killing traditional media.

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1. http://www.bizreport.com/2010/09/pew-americans-appetite-for-news-increases.html

Online news is increasing the total time spent with news

by 13 minutes to a total of 70 minutes per day.

”Instead of replacing traditional news platforms, Americans

are increasingly integrating new technologies into their news consumption habits.” – Pew Research

Only 9% of Americans got news exclusively through

the Internet and mobile technology.

Growth of Hyper-Specific Media

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Celebrity

Politics

Hyper Specific Has Morphed Into Hyper Local

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3 shares2 shares

What does all this mean for traditional media?

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Continue to be the reliable news authority.

Embrace the participatory nature of news.

Utilize the efficient tools at your disposal.

Media

Social

Mobile

That’s Why We Created Rawporter®

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There had to be a better way to connect the media and the masses.

Now the media can source raw news content on-demand.

Everyday people get the recognition they deserve for being at the right place at the right time.

This Convergence Is Creating Opportunity

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Contribute to the participatory environment?

Capitalize on this participatory environment?

Create the next evolution of this participatory environment?

How will you…

Questions?

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Thank you for your time!Visit us in booth XXX.