social media & your city

Social Media& Your City

Kentucky League of Cities

Jason FallsSocial Media Explorer

2009 KLC ConferenceCovington, Ky.

September 25, 2009

Social Media Is thought of as technology

Computer software and tools

Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging

Most no more complicated than your email software

Many if not most are FREE!

Way To Communicate Consumers rely on personal contact for referrals,

information, recommendations and more

Social Networks are made of people, not organizations. Communications there is one-to-one, personal.

Interested parties cluster around topics important to them.

Enables situational awareness of issues/observation deck for interactions Hat Tip: Scott Clark, BuzzMaven.com

Marry The Tools & The Communications Employ relevant social tools on your website

Deploy relevant content/interaction on social outposts

Make your content ultimately portable▪ RSS Feeds, Mobile Versions

Collaborate with your audiences▪ Wikis, Google Docs, Live Collaboration

Content Is King

Content-Centric Websites Win Search

Search Engines Reward Recent & Frequent

Search Engines Reward Inbound Links

Content & Social Tools Engage Users

Collaborative Platforms Are PortableImage: Peter Mooij on Shutterstock.com

Listen First Provide Content (Give To Get) Think Connections & Collaboration

Participate on social networks

Explore social tools

Human Connections Require Human Resources

Listen First

Search

Alerts

Twitter Search

RSS

RSS

Google Reader

Bloglines

Netvibes

Twitter as EMS channel Twitter as voting mechanism Facebook as public discussion forum Instant polling on website Podcasts/Video Casts/YouTube Google Moderator UStream.tv

http://www.buzzmaven.com/klc

Let’s ConnectLet’s Connect

Jason Falls

PrincipalSocial Media Explorer

Email: jason@jasonfalls.com

Twitter: @JasonFalls

Phone: 502.619.3285

Web: socialmediaexplorer.com