social media: why bother?

Social MediaWhy bother?

50% of investors with $1M+ in

assets are on social media

77% of the nation’s fastest growing companies

are now incorporating social media

8 out of 10 companies are talked about on Twitter

40m tweets on average per day

3.5 million tweets will be sent across Twitter in the next hour

social media movement

80% of companies use social

media for recruitmentthere are over 200,000,000 blogs

Facebook added 200M

users in less than a year

your audience

is onlineof financial services professionals under 50 are using social

media

85%

Have a plan

Determine your objectives

Identify your audience

Select the right platform

Measure/Evaluate

Key tools and networks

social networks vs. social media

Twitter

1382% growth rate

to interact with stakeholders

in real time

Bit.ly to measure

#Hashtags to organize

Push content and follow

YouTube

680,750 = average views per

corporate video

to facilitate imbedding and

sharing of content

Easily embed on blogs, wikis

and websites

Amplification effect

Slideshare

90 million page views per

month

to facilitate imbedding and

sharing of content

Tag presentations to show

up in search results

Create slidecasts

Facebook

403 million users worldwide

To bring together

stakeholder groups

Highlight community

involvement

Create discussion threads to

answer FAQs

LinkedIn

Google search results

connect and share info

Build profile of talent

Join industry groups

Include twitter, stock ticker

and blog + news feeds

Corporate Blog

to develop a more personal

voice for the company or a

particular executive

provide additional colour

Multimedia capabilities

SEO and keyword integration

RSS feed

Waggle

TSX backed online

community

Directly connect with retail

investors

FREE to use

Links to TMXmoney

Monitor and Measure

• Subscribe to industry groups

• Monitor what your competitors are doing

• Sign up for daily keyword searches – Social

Mention, Nutshell Daily, Google alerts

• Google Analytics to monitor increases in traffic

Thank you.

Sarah ZupnikBusiness Development + Marketing

TMX Equicom

szupnik@equicomgroup.com

416-815-0700 ext. 263