social media where to start

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Social Media –What’s it all about?

Rob ThomasManaging DirectorWSI-eMarketing.com

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Two restaurants….

• Which one would you take your partner to?

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You can’t ignore it!

• But you’re ahead of most by just being here!

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What are the Social Media?

UK Statistics

What is it?

Why use it?

How can it be innovative

Pubs/Restaurants/Hotels

Social/Location/Mobile - Marketing -

Who’s heard of So|Lo|Mo?

Introduction toThe Digital Presence Revolution

What It Is, Why It’s Important, & How To Take Control of It

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Websites Blogs Social Networks

Micro Blogging

Few skilled web developers

(html)

Semi-skilled consumers(no html)

Anyone with

friends

Anyone who can type 140 characters

1.0 1.0+ 2.0 2.0+

Static, one-way

Dynamic, two-way

Private, real-time

conversationsFrictionless

broadcasting

Publishing goes up exponentially as friction goes down!

Frict

ion

UsagePublishing Revolution

Why Is It Important?

Businesses Have: static website & one way to be found

More Quality Content Published in More Places = More Customers

They Need: fresh Web Presence & many ways to be found

Your sites Local Directories Social Media Content Sites

Content created by You…

Sites & Pages Directory listings Real-time updates Photos Videos

Offers Products Comments Thanks Replies

Thanks$

Content created by others!!

Links Reviews Referrals Shares & Likes Comments

SHAREWWW WoM

What is Quality Content?

Quality Content Drives Web Presence

What are the Benefits?

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The Social Business Hierarchy of Needs

Source:Altimeter Group(Aug 2011)

I need to run my business

repeat

tools

fans

repeat

time

followers

toolssocial marketing

researchrepeat

repeat

passwords

reviewsSEO

analytics

repeat

time

repeat

reputation management

repeat

leads

LOAD YOUR CONTENT

POST NEW UPDATES

KEEP TRACK OF IT ALL

SEOrepeat

passwordsrepeat

SIGN-UP/CLAIM YOUR PAGES

MONITOR & RESPOND

CREATE CONTENT

directories

What are the Challenges?

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Go to where your audience is..

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You need a ‘web presence’ strategy

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Our Web Presence Strategy

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Can we help? - Our Products

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But where to start???• Of course we can help!• Full range of

eMarketing Services• Dedicated in-house

consulting• However, we found:

– Business Owners– Managing Directors– Marketing Directors– Those responsible…

• Wanted something to help them get started..

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Social Media Strategy Workshops

• We run them monthly• Deep dive events too• Attendee feedback• 3 valid outcomes• Find out more @

Wsi-eMarketing.com

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Or if you’ve started we can…• Provide you with an analysis of your

own website, Facebook & Twitter• And a competitor analysis, all this…• FREE of charge to give you

‘peace of mind’– (my giveaway today)

• And if you attend one of our workshops you also get a 75 page– Social Media Strategy Kit

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Contact……

Rob ThomasManaging DirectorWSI-eMarketing.comeMail: rob.thomas@wsi-emarketing.comCall: 01454 261111 or 07788916505