social media where to start
DESCRIPTION
An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011TRANSCRIPT
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Social Media –What’s it all about?
Rob ThomasManaging DirectorWSI-eMarketing.com
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Two restaurants….
• Which one would you take your partner to?
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You can’t ignore it!
• But you’re ahead of most by just being here!
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What are the Social Media?
UK Statistics
What is it?
Why use it?
How can it be innovative
Pubs/Restaurants/Hotels
Social/Location/Mobile - Marketing -
Who’s heard of So|Lo|Mo?
Introduction toThe Digital Presence Revolution
What It Is, Why It’s Important, & How To Take Control of It
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Websites Blogs Social Networks
Micro Blogging
Few skilled web developers
(html)
Semi-skilled consumers(no html)
Anyone with
friends
Anyone who can type 140 characters
1.0 1.0+ 2.0 2.0+
Static, one-way
Dynamic, two-way
Private, real-time
conversationsFrictionless
broadcasting
Publishing goes up exponentially as friction goes down!
Frict
ion
UsagePublishing Revolution
Why Is It Important?
Businesses Have: static website & one way to be found
More Quality Content Published in More Places = More Customers
They Need: fresh Web Presence & many ways to be found
Your sites Local Directories Social Media Content Sites
Content created by You…
Sites & Pages Directory listings Real-time updates Photos Videos
Offers Products Comments Thanks Replies
Thanks$
Content created by others!!
Links Reviews Referrals Shares & Likes Comments
SHAREWWW WoM
What is Quality Content?
Quality Content Drives Web Presence
What are the Benefits?
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The Social Business Hierarchy of Needs
Source:Altimeter Group(Aug 2011)
I need to run my business
repeat
tools
fans
repeat
time
followers
toolssocial marketing
researchrepeat
repeat
passwords
reviewsSEO
analytics
repeat
time
repeat
reputation management
repeat
leads
LOAD YOUR CONTENT
POST NEW UPDATES
KEEP TRACK OF IT ALL
SEOrepeat
passwordsrepeat
SIGN-UP/CLAIM YOUR PAGES
MONITOR & RESPOND
CREATE CONTENT
directories
What are the Challenges?
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Go to where your audience is..
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You need a ‘web presence’ strategy
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Our Web Presence Strategy
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Can we help? - Our Products
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But where to start???• Of course we can help!• Full range of
eMarketing Services• Dedicated in-house
consulting• However, we found:
– Business Owners– Managing Directors– Marketing Directors– Those responsible…
• Wanted something to help them get started..
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Social Media Strategy Workshops
• We run them monthly• Deep dive events too• Attendee feedback• 3 valid outcomes• Find out more @
Wsi-eMarketing.com
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Or if you’ve started we can…• Provide you with an analysis of your
own website, Facebook & Twitter• And a competitor analysis, all this…• FREE of charge to give you
‘peace of mind’– (my giveaway today)
• And if you attend one of our workshops you also get a 75 page– Social Media Strategy Kit
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Contact……
Rob ThomasManaging DirectorWSI-eMarketing.comeMail: [email protected]: 01454 261111 or 07788916505