social media webinar series jan13

Welcome to Social Media Education

Monthly Webinar Series

Brought to you by

Presenter: Curtis Howe

1Tuesday, January 8, 13

What to expect

1. Cloud Cover2. Nuts and Bolts3. Q&A

2Tuesday, January 8, 13

Cloud Cover

What can social media do for my business?

3Tuesday, January 8, 13

Cloud Cover

What parts of my business can social media affect?

3Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

3Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Sales

3Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Sales

Marketing

3Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Sales

Marketing

Customer Service

3Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

SalesAwareness

Educate Benefits

Fill a need

Call to action

Social Media Benefit

4Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

SalesAwareness

Educate Benefits

Fill a need

Call to action

Ongoing Education of your valueSocial Media Benefit

4Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

SalesAwareness

Educate Benefits

Fill a need

Call to action

Ongoing Education of your valueSocial Media Benefit

Improving the sales process progression

4Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Marketing

Its about helping people be aware of your value.

How?

5Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Marketing

Its about helping people be aware of your value.

How?

Social Media Benefit

5Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Marketing

Its about helping people be aware of your value.

How?

Social Media BenefitHave your customers promote your ads

5Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Marketing

Its about helping people be aware of your value.

How?

Social Media BenefitHave your customers promote your adsEncourage and understand what your customers think

5Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Customer Service

Loyal customer = Referrals

6Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Customer Service

Loyal customer = Referrals

Social Media Benefit

6Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Customer Service

Loyal customer = Referrals

Social Media Benefit

Keep in touch with your customers

6Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Customer Service

Loyal customer = Referrals

Social Media Benefit

Keep in touch with your customersAutomate referrals

6Tuesday, January 8, 13

Cloud CoverWhat parts of my business can social media affect?

Customer Service

Loyal customer = Referrals

Social Media Benefit

Keep in touch with your customersAutomate referrals

6Tuesday, January 8, 13

Cloud Cover

What does Social media do for consumers?

Customer feedbackResearch about you

7Tuesday, January 8, 13

Cloud Cover

What does Social media do for consumers?

Customer feedbackResearch about you

7Tuesday, January 8, 13

want dealsVery little loyalty

Customers who:

Customers who:

Prefers value over priceHigh loyalty

8Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

9Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

Map out your sales process

9Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

Map out your sales process

Identify your customer base

9Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

Map out your sales process

Identify your customer base

find what social sites they are on

9Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

Map out your sales process

Identify your customer base

find what social sites they are on

Create a content strategy

9Tuesday, January 8, 13

Map out your sales process

Nuts and Bolts

How to create social gravity to my business

What steps does a customer go through to buy

How many steps can you affect

How long does it take at each step

How do you get them to move through the process

How can I keep customers coming back

10Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

Identify your customer base

What is the average age of your best customer

What is the income level of your best customer

What interests do your customers have in common

11Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my businessfind what social sites they are on

12Tuesday, January 8, 13

13Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

Create a content strategy

What kind of things will interest them

How can I move people through the sales process

How will I use content to move them to a purchase

What are competitors doing

14Tuesday, January 8, 13

Nuts and Bolts

How to create social gravity to my business

Map out your sales process

Identify your customer base

find what social sites they are on

Create a content strategy

15Tuesday, January 8, 13

“The most successful marketer becomes part of the lives of their followers.” -Marsha Collier

16Tuesday, January 8, 13

What we do for our customers:

- Create Social strategy

- Design and brand social sites

- Provide coaching and mentoring

- Email marketing

- Blogging

- Implement Content Strategy

17Tuesday, January 8, 13

Thank you

18Tuesday, January 8, 13

Q & A

19Tuesday, January 8, 13