social media webinar series jan13
DESCRIPTION
How to use social media for your business.TRANSCRIPT
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Welcome to Social Media Education
Monthly Webinar Series
Brought to you by
Presenter: Curtis Howe
1Tuesday, January 8, 13
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What to expect
1. Cloud Cover2. Nuts and Bolts3. Q&A
2Tuesday, January 8, 13
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Cloud Cover
What can social media do for my business?
3Tuesday, January 8, 13
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Cloud Cover
What parts of my business can social media affect?
3Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
3Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Sales
3Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Sales
Marketing
3Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Sales
Marketing
Customer Service
3Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
SalesAwareness
Educate Benefits
Fill a need
Call to action
Social Media Benefit
4Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
SalesAwareness
Educate Benefits
Fill a need
Call to action
Ongoing Education of your valueSocial Media Benefit
4Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
SalesAwareness
Educate Benefits
Fill a need
Call to action
Ongoing Education of your valueSocial Media Benefit
Improving the sales process progression
4Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
5Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
Social Media Benefit
5Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
Social Media BenefitHave your customers promote your ads
5Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
Social Media BenefitHave your customers promote your adsEncourage and understand what your customers think
5Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
6Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
6Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
Keep in touch with your customers
6Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
Keep in touch with your customersAutomate referrals
6Tuesday, January 8, 13
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Cloud CoverWhat parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
Keep in touch with your customersAutomate referrals
6Tuesday, January 8, 13
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Cloud Cover
What does Social media do for consumers?
Customer feedbackResearch about you
7Tuesday, January 8, 13
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Cloud Cover
What does Social media do for consumers?
Customer feedbackResearch about you
7Tuesday, January 8, 13
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want dealsVery little loyalty
Customers who:
Customers who:
Prefers value over priceHigh loyalty
8Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
9Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
Map out your sales process
9Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
9Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
find what social sites they are on
9Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
find what social sites they are on
Create a content strategy
9Tuesday, January 8, 13
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Map out your sales process
Nuts and Bolts
How to create social gravity to my business
What steps does a customer go through to buy
How many steps can you affect
How long does it take at each step
How do you get them to move through the process
How can I keep customers coming back
10Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
Identify your customer base
What is the average age of your best customer
What is the income level of your best customer
What interests do your customers have in common
11Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my businessfind what social sites they are on
12Tuesday, January 8, 13
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13Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
Create a content strategy
What kind of things will interest them
How can I move people through the sales process
How will I use content to move them to a purchase
What are competitors doing
14Tuesday, January 8, 13
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Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
find what social sites they are on
Create a content strategy
15Tuesday, January 8, 13
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“The most successful marketer becomes part of the lives of their followers.” -Marsha Collier
16Tuesday, January 8, 13
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What we do for our customers:
- Create Social strategy
- Design and brand social sites
- Provide coaching and mentoring
- Email marketing
- Blogging
- Implement Content Strategy
17Tuesday, January 8, 13
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Thank you
18Tuesday, January 8, 13
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Q & A
19Tuesday, January 8, 13