social media warren knight digital bootcamp april 2012

B2B Social Media

“Please feel free to Tweet @wvrknight during this session”

Sales Techniques for SME

Warren Knight

Speaker / Author / Consultant

CEO, co-founder of Gloople

20 years Retail Experience

5 years Social Media

International Business

Social Media for Business

Online store

Ratings & reviews

Peer to peer sharing discount

Embedded Facebook store

GroupBuy & FlashSale

Refer a friend

Social integration

Mobile platform

Affiliate network

Blippar

Buffer

Zopim

Social Media Explained

Social Success

Find Social forums, blogs, social sites & groups Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations Socialise your CRM – Integrate social profiles Track social-driven sales – measure the return on your social investment

Social Sales

Social Success

Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice

Social Marketing Social Sales

Social Success

Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer-facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels

Social Customer Service Social Marketing Social Sales

The Big News

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

Influence Search Rankings

The Big News

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we share Matters

Over 170 million people are already using Google+

Influence Search Rankings

Brand Continuity

Socialise your business

No. 5

LEAD Strategy

LEAD: LISTEN

Experiment

LEAD: LISTEN

LEAD: EXPERIMENT

Best Practice

Advice: As an expert you should offer advice

Share: Article, link information that aligns with your

business

Engage: Industry. Follow them, re-tweet, engage in

conversations

Have fun: Be funny - send links to relevant funny articles

Special Offer: Send information about a special offer,

promotion, event

5 a Day

1 Post a Day

Pictures: 3 Images at a time (Facebook)

Video: Link to a video you have placed on YouTube

Press Release: Take a picture and load or link to

online article

Add Value: Talk around the business and add value

to your audience

Competitions & Polls: Find out what your customer

want

1 Blog a Week

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

Develop

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

LEAD: DEVELOP

What is Content Marketing

Blogging – 4x more popular with Google

Video + Podcasting

E-Mail Marketing

Flickr, Picasa

Social, Twitter, Google+, LinkedIn

Case Studies, White Papers

Tumbler, Posterous

The Power of Content Marketing

Tweet Your Savings

Twitter

#AmexWholefoods

$20 Credit, Spend $75

Case Study

Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million

views on YouTube.” 150 Million upload the videos and shared.

In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone.

The dust of each of these products fetched $800 and $901 respectively

United Airlines Breaks Guitar 4 Million People

Cost The Airline $180 Million?

Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars

UNDERSTAND AND USE IT ...OR

7 Social Media Tips to Take-away

Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising

Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track

Content Marketing Use your keywords in every form of communication

Mobile Is your website is mobile compatible use HTML 5 not apps

SEO Create your online voice & communication using your keywords

Video YouTube is the second largest search engine

Make It Digital Create a digital version of the original version

Social Media Workshop £119

How to Increase Sales using Social Media 27th April in London During the half day workshop I will be helping you.

Define your online voice and improve the brand awareness

Use Twitter, Facebook LinkedIn to increase your online sale Use the latest Social Media tools to help you save time

Define and reach your online target audience

Design a Social Media Strategy to use Twitter, Facebook, Google+,

LinkedIn and more

Learn why sentiment is important to drive sales Identify do’s and don’ts when implementing your Social Media Strategy

If you would like to find out more information on my workshop, or to book your place please click here: http://bit.ly/HByu4X

Consultancy / Training / Mentoring

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