Social Media meets Digital CommerceSocial

Commerce

Hello

Warren Knight Co-founder and CEO Gloople

20 years Retail Experience

Helping SME understand Social Media and eCommerce

Multi-channel Experience

Drive Traffic – Internet Marketing

Online store

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook store

GroupBuy & Flash sale

Refer a friend

Social integration

Mobile platform

Affiliate network

Highrise

Zopim

Animoto

The Big News

Influence Search Rankings

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

The Big News

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we share onGoogle+ matters

Influence Search RankingsOver 40 million people are already using

Google+

Socialise your business

No. 5

LEAD Strategy

LEAD: LISTEN

LEAD Strategy

LEAD: EXPERIMENT

LEAD: LISTEN

LEAD Strategy

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

LEAD Strategy

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

LEAD: DEVELOP

WHAT IS CONTENT MARKETING?

Blogging - 434% Google Index

Video + Podcasting

Email Marketing

Flickr, Picasa

Social (Twitter, Facebook, LinkedIn)

Case Studies, White Papers, Webinars

Tumblr, Posterous, etc.

All of this is called Inbound Marketing

Best Practice

Advice: As an expert you should offer advice

Share: Article, link information that aligns with your business

Engage: Industry. Follow them, re-tweet, engage in conversations

Have fun: Be funny - send links to relevant funny articles

Special Offer: Send information about a special offer, promotion, event

5 Tweets a day  

1 Post a day

Pictures: 3 Images at a time (Facebook)

Video: Link to a video you have placed on YouTube

Press Release: Take a picture and load or link to online article

Add Value: Talk around the business and add value to your audience

Competitions & Polls: Find out what your customer want

1 Blog a Week

Social commerce defined Changes how products are brought to market

Builds brand awareness cost effectively

Expands target audience

Enhances product discovery/awareness

Creates social media content

Enables peer recommendations

Expands relationships with others who share your tastes

Offers group buying opportunities

Develops social shopping opportunities on social media platforms

Links bricks and mortar stores and social connections through use of mobile

Shopow

Capitalise on social engagement

Increase traffic, conversion and return

Decrease customer support costs

Engage and empower loyal customers

Generate social brand exposure

Dramatically advance consumer insight

Effectively target the right psychographics with a greater understanding of prospects.

Efficiently retarget previous customers

beeptreat

F-commerce

ASOS f-storeUK e-tailer opens up a full f-store International Delivery

Cheeky Beach f-storeSME opens up a full f-storeIntegrated with CMS

f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store

F-commerce – buy from your wall

ASOS f-storeUK e-tailer opens up a full f-store International Delivery

Cheeky Beach f-storeSME opens up a full f-storeIntegrated with CMS

f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store

In-store f-commerce

Diesel Cam Facebook-connected fitting rooms in Diesel stores in Spain

Facebook insights and premium ads

Groupbuy – Flash sale

Twitter = 3 Sales in 21 mins

Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300

Million 27 Million visits per month 14.7 Unique visitors per month

Subscription clubs

Top tips to take-away

Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into your PR, email, direct mailing & advertising

Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite, BrandWatch to test and track

GroupBuy & Flash Sales Expand your brand buy utilising crowdsourcing

Social CommerceLet consumers connect where they buy and buy where they connect

Mobile Commerce Make sure your website is mobile compatible use HTML 5 instead of apps

SEOCreate your online voice and communication around your keywords

Video YouTube is the second largest search engine in the English-speaking world.

Warren Knightwww.warrenknight.co.uk

Warren Knighte: warren@warrenknight.co.ukt: @wvrknight

Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople

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