social media trends in 2013 & beyond

Social Media Trends

Janak Mehta Co-founder & CEO

PR Easy www.PReasy.com

@janakmehta www.facebook.com/janakmehta

Social Media in 2013

Humanization of Brand

• Your personality is the secret sauce in your business

• Be authentic. Be real. Be sincere. Be caring.

• Gary Vaynerchuck

Image source: shopify.com

Increase In Social Usage

Visual Content

• Facebook posts with images get 35% more engagement

• Pinterest

– Mashable Changes it’s look

• Infographics (Visual story with data)

• Facebook Acquired Instagram for a Billion $

Image source: jeffbullas.com

Email Lives On

• Still will be integral part of marketing mix

• Personalized, relevant, and targeted based on real-time data.

• Segmenting your list would be critical

• Buying email list will become less used practice

Social Commerce

Image source: bluefountainmedia

• 47% percent of Facebook users would like more shopping opportunities on Facebook!

• 76% of marketers plan to use Facebook for ‘social commerce’ initiatives

• Payvment, Ecwid

data source: social commerce today

What’s Your Klout

• Social Influence

– Klout

– PeerIndex

– Kred

• Disconnect between Online & Offline Influence

• Social Data and consumer preference will be be added to CRM (Social CRM)

Merging Of SEO & Social

• Social Signals are Key In Google’s Algorithm

Image source: Mashable

Social activity

correlates well

with Google

rankings.

Increase Social Ad Spending

Measuring ROI: Top Challenge

Wanted: A Marketing Technologist (or Scientist)

• Convergence of Marketing + Technology + Data

• Marketing Departments will take matter in their own hands

– iPhone/Android App development

– Social App Development

– Wordpress

• Marketers becoming good at Analysis