1. Beyond Channels
Trends and ideas that engage, influence, connect & amplify
March 2010
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2. TJ KellyVice President, Edelman Digital
Based in Edelmans San Francisco office,
All digital initiatives across the integrated eBay account
15 years of experience- Media, technology, ecommerce, sports, travel, mortgage banking and real estate
Startup to Fortune 500 arenas on both client and agency side in B2B and B2C environments
Anheuser-Busch, AT&T, Gatorade, Puma, Nike, New Balance, Mountain Dew, E*TRADE, LIVESTRONG, Chase, FRS, Under Armour, Freestyle USA and Looksmart.
Digital is a means for activation and engagement
Digital drives results & measurement - Understanding of digital and non-digital marketing, media and engagement concepts
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OVERVIEW

Edelman Overview

4. Agency vs. Client 5. Reputation Management 6. Beyond Channels 7. Q&A