social media training_ 18.4.12

Ignition Workshops

Social Media

Forget the tools for now

Strategise Create Engage Monitor MeasureResearch

You need a success plan!

Who

Identify your target audience

Where

Find out where they hang out

How

How do they use Social

Media tools?

Strategise Create Engage Monitor Measure

What

What are they saying?

What are they sharing?

Research

Research

Strategise Create Engage Monitor MeasureResearch

Integrate

Plan

Objectives

Create a plan – content or

editorial plan

Make it part of your overall marketing.

What’s the goal?

Strategy

Your social content should be FARE!

Strategise Create Engage Monitor MeasureResearch

Frequent

Post often but don’t spam. No one likes spam.

Accurate

Facts and transparency

and no BS.

Relevant

Stop selling and start being relevant.

Engaging

Listen and have conversations.

Content

Interesting

Open

Ethical

Respectful

Strategise Create Engage Monitor MeasureResearch

FunOpinionated

InsightfulThought provoking

PoliteCool

Not reactiveDon’t get personal

TransparentStand by what you believe

No BS

In the name of business

Engage

Strategise Create Engage Monitor MeasureResearch

Remember to listen and respond.

Evaluate against your objectives.

ConversionBrand valueWho’s talking about you how?

Google AlertsTweetdeck

http://www.reputationdefender.com/http://www.brandwatch.comhttp://www.radian6.com/http://socialmedia.alterian.com/

http://socialmention.comhttp://addictomatic.com/

Monitor

Have more than tools

So, now what?

Burning Q1: How do I do it?

Within the context of your business

http://www.facebook.com/NAB?sk=wallhttp://www.timminchin.com/

Burning Q2: Is it all about marketing?

It’s about customer relationships.

In fact, customer relationship is new marketing

NO

http://www.penn-olson.com/2011/03/04/twitter-marketing-2/

Know your tools to target your audience

http://www.youtube.com/watch?feature=player_embedded&v=rfP6NsJOqXU

Burning Q3: What do I talk about?

What have you got?

> Why should I be your friend?

> Why should I like you?

> What have you got that I haven’t got?

> How much do you know?

> And do you understand me?

Humanise Your List

Attract Fans to Social

Platform

Content & engagement

Incentivised Promotions

Cross platform marketing

Deep understanding of your market

General rules then?

> Post regularly but don’t spam people

> Don’t push too many promotions

> Offer some cool deals still

> Don’t repeat the same stuff all the time.

Burning Q4: Clicks, Fans & Likes – measures of

success?

Yes and No

Trust and credibility

More business

Depth

Conversion

Reputation

Aim for real ROI

Build a Fanbase

Generate Engagement

Get them OFF Social Media & Into your database!

Burning Q5: How do I respond to negative

comments?

Not like Nestle!

Depends what it is…but

Remember not to get emotional or

personal

Inform. Educate. Inspire.

www.lincintegrated.com/ignite