social media tips - mepra
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Social Media TipsHashtag: #MEPRA | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad
Khaled ElAhmad#MEPRA@Shusmo | Khaled@digiarabs.com | 00962797388044www.slideshare.net/kelahmad
Content
At first end users had no tools or the knowledge to give their feedback. The brand was the sole source of content.
Internet age, end user now has tools and some knowledge to give their feed back but it was still one to one dialogue.
Social Media gave end users the tools, the knowledge and the platforms to generate their own content.
The Stats
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Facebook Users in Arab Countries
Source: Facebook
Facebook Users Penetration in Arab Countries
Source: Population: http://laborsta.ilo.org/Facebook Data: Facebook
Twitter Users Penetration in Arab Countries
Source: Population: http://laborsta.ilo.org/Twitter Data: ConnectAds Agency presentation
Instagram Users Penetration in Arab Countries
Source: Population: http://laborsta.ilo.org/Instagram Data: Instagram
MonitoringBrand Name
Peers
Sector
Who are talking about your Brand?
What can you learn from your Peers?
Stay Updated
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Content
The Timeline
Content Marketing
Content Marketing
Source: http://www.slideshare.net/toprank/influencer-and-content-marketing-cmworld-lee-odden
Co-Creating Content
- Goals- Identifying Influencers- Engage & build a relation with them- Co-creating content- Amplification- Measurement
Goals
- Creating Value- Thought Leadership- Engagement- Lead Generation- Develop Real Relationship
Content Calendar- Daily posts- Peak hours- Frequency- Type of Posts- Daily themes:- Sunday --> Interview- Monday --> Infograph / Image Quote- Tuesday --> Preview
KPIs
- Views- Social Shares- Downloads- Leads (More Info)
Help Your Audience Make a Purchase Decision
Don’t Sell
CONTENT
IS THE NEW DEMOCRACY
Content Curation
Become a Thought Leader
The Plan
Social Media Goals
Key Performance Indicators
MonitoringBrand Name
Peers
Sector
Who are talking about your Brand?
What can you learn from your Peers?
Stay Updated
Management Tools
Influencers Tools
Influencers ToolsKLOUT SCORE SIGNALSWe use more than 400 signals from eight different networks to update your Klout Score every day*. The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions contributes to another person's Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person.
* More than 12 billion signals measured every day
Influencers Tools
How to find Influencers Check Influence Measurement Tools Manually Validate Check their Content
(What topics they mostly discuss? is it random?)
Check how frequent they post Do they engage or just broadcast?
How can Influencers help Retweet and Share your posts Comment & Reply Live Tweet your events Co-Create Content together Tag you once you are mentioned Help you with your Crowdsourcing
How to reward Influencers Free Access to your Brand Free Invitation to your Offline Activities VIP Treatment Free Samples Early access to your products
Tools
People not seeing your content?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
• Schedule your content• Decide what type of content you want to share• Discover new content• Queue content• Reschedule posts
Not sure which post will rank?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.
Are you Twitter followers not growing quickly enough?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Best tool around to manage, clean, unfollow and follow the right people.
Video is becoming more and more important, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.
High quality graphics are needed in your content mix, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.
Phonto Vont
You can’t find great content to share
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools• Allows you to set criteria for each interest• Allows for added preferred and trusted sources you want to add
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
Include Shortened LinksTo Drive Traffic
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Use Images ToGrab Attention
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Want Retweets?ASK for Them
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Use Actionable WordsLike “Download”
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Recycle Tweets
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Tweet AboutSocial Media
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Schedule Your TweetsAt Night to get RT
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Be ResponsiveCustomers Expect it
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Tweeting StatsExpands Your Reach
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
Buffer AppContent Marketing
Agora PlusContent Marketing
Post PlannerContent Marketing
Content BankTwitter Advance Search
Twitter Lists
Content Bank
Facebook Lists
Content Bank
AllTop
Content Bank
BuzzSumo
Content Bank
Swayy.co
Content Bank
Scoop.it
Content Bank
Arab Websites
Content Bank
Social SizePhoto Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Photo Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size
Photo Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size
Photo Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size
Photo Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size
Photo Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size
Engaging ContentPost Types
Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content
Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content
Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content
Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content
Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content
Engagement
Engaging Content
Engagement
Engaging Content
Engagement
Engaging Content
Visual ContentPosts with photos get an average of 2.35 interactions per post, while text-only posts get only 1.71
Engaging Content
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Engaging ContentPost More Often
Peak Hours Posting after hours (5pm – 1am EST) can get you 11% more interactions than those published during working hours
Engaging Content
WeekendsPosts published on Friday can get 25% more likes, comments and shares
Engaging Content
QuestionsPosts that ask a question get 23% more engagement
Engaging Content
Engaging Content
Engaging Content
Engaging Content
VisualsEnforce Tagline with Visuals
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content
InfographsUse infographs to bring attention to your message
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content
PersonableMake your brand Personable
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content
Create Text OverlaysFun photos with text overlays can get big reaction
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content
Facebook ContestsCustomers are always right. Show it.
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content
Smart DisplayShow your product in a creative way
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content
Tell a StoryWin them over
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content
Provide ValueShow them how to use your products
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content
Use VideosUse Facebook native video marketing
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content
Fedex – Instagram video
Engaging Content
GoPro – Posting Users Photos
Engaging Content
Hashtag
A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it.- Wikipedia
The #Hashtag was introduced by Chris Messina back in August 23rd 2007
The #Hashtag:1- Viewable by anyone with interest in your hashtag even those outside your network.2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
Keep Hashtags on Twitter up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
Keep Hashtags on Facebook up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
So, What type of hashtags you can use on Instagram?
Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education
Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman
Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram
Find Hashtags related to your topic at Hashtagify. Example: http://hashtagify.me/hashtag/education
Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401
& Last
Thank You#ZINCSM@Shusmo | Khaled@digiarabs.com | +962 79 73 88044www.slideshare.net/kelahmad
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