social media strategy - power demo
Post on 01-Sep-2014
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social media strategy: what, why, how
TV used to have people’s undivided attention
but the landscape
has changed
consumer in control
tofrom
a changed business model
the cause?SOCIAL MEDIA
enormous toolbox…
WHY need a social media strategy
14% of people trust ads
76% trust consumer recommendations
Country PopulationChina ~ 1.3 B
India ~ 1.2 B
Facebook ~ 350 M
US ~ 300 M
Indonesia ~240 M
Brazil ~190 M
Pakistan ~ 165 M
Bangledash ~ 162 M
+300M active users on Facebook
makes it the 3rd largest country
Facebook: +699%
Blogger: +30% Twitter: +3712%
LinkedIn: +69%
… and this is not the end
the speed of word-of-mouth is now only limited by how fast people can type
your brand is what your customers say it is.
you probably thinkSO WHAT?
people are talking about you:some like you, some don’t.
6th organic search result for ‘comcast’!!
9th organic search result for ‘united airlines’!!
ignoring social media does not make you invisible
whatshould I do?
THERE IS
NO MAGIC
FORMULA
identifyingweak signals
it is not who is influential that counts but who acts as a catalyst for conversation
SOME KEY#PRINCIPLES
transparencyauthenticity
trust
concentrate on relationships not technology
ROI = …
return on interaction ! return on insight !
CULTURAL SHIFTneeded
companies need to be willing to trade control for conversation
long term thinking
BUT remember:social media is not the holy grail…
the road may be long …but is well worth it!
THANK YOU !
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