social media strategy pitch - dads for life

SOCIAL MEDIA MANAGEMENT SERVICESTO BUILD A ROBUST ON-LINE COMMUNITY

Presented by:

Key Messages

• Increase awareness on the important role of fathers among the general public.

• Promote and facilitate greater responsible fatherhood in Singapore.

• To build the brand presence and relevance for DadsforLife.sg

• To maximize on-line participation and grow community through “DadsforLife.sg” and optimize social media (including forums) components.

Movement Inventory

Website

Twitter

FacebookFanpage

Publicity since 19 Nov 2009

• Education– Life Newsletters (editorial conceptualization and writing)

• Marketing Collaterals– Fathering Tips Cards– Stickers– Photo cards Collaterals– Customs Pins– Silicone Wristband– One-page brochure– Car Decals

• Portal - Dadsforlife.sg – Contents & Website• Event - Launch of Movement on 19 Nov 2009

Moving forward..

MovementNew Media Publicity

New Media – Social Networking Portal(operate within the site)

Proposed DadsforlifeSocial Networking Portal(Fathers Action Network)

Features•Profiles•Personal messaging•Blogs•Friends •Events•Videos•Forum•Groups•Classified•Surveys

Objectives•Participate/Invite/Share

Administrator•Moderate topics•Block users•Manage events•Monitor growth•Verify users

Movement identity•Login/Password•Mini Facebook•Real Names

Profiles

Fathers to beYoung FathersMature FathersGrand Fathers

Blogs

Lessons for kidsFatherhood experiencesTips & resources

Events

Event forecast•Fathers Day•Families Outings•Father Networks

Videos

First time…CyclingFishingFlying a kiteWalking…

Family outingSnapshots of life

Photo Groups

Interest GroupsSport kakis

Classified

Marketplace for used items

Surveys / Poll

Member generatedOfficial Poll

Memorable picsDad at diff age

Forum

• Incorporated in Social Networking sub-portal

• Sections

– General

– Building bonds

– Managing Your Family

– Schools and You

“Dadsforlife”, “dads for life”, “fatherhood”, “father”, “great father”, “best dad” etc

• All official videos to

• All official pictures to

• All press releases to

• All tips/resources to

• All radio news/interview to

MovementSocial Media Publicity

Contents. Conversation. Community.

Strategy

“ (3) life lesson(s) taught by my dad are _____, _____ & _____”

My Dad, My Mentor

Fathers-to-be & Young Fathers

(photography competition)

“Most Good Looking” … “Coolest Dad” … ‘Mr Nice Guy”

Adult Children honoring their fathers

Our Dad, Our Idol

“ How I help my son to ____________? ”

Beyond being a Provider and Protector

Overcome fear, Beats shyness, Forgive and forget

Mature fathers with adult children

Adults withLoving Memories of their Dad

Beautifully imperfect.

“My dad likes to (strange habit) but I love him all the same”

Fathers with grown up childrenstill closely knitted

“I am just like my dad because __________”

Like Father Like Son

“I like to thank my dad for __________”

Fathers make a difference

Young Fathers rememberingtheir dad as role models

Tribute to Our dad

“A Poem for Dad, A place in our heart….”

General Public

MovementMass Media Publicity

Angles

Stories

– Father of the Year award

• Any Submission

• 45 Selection (sync with 45th NDP)

• Winner Award presentation

Role of the Fatherhood at different stages

AdultsChildhood Teenage Generations

Fatherhood in different Culture

Managing Fatherhood by

Understanding Yourself & Your children

(Enneagram)

Home Makers’ Day Off

Weekly? …. Fortnightly? … Monthly?

The role of Discipline in Fatherhood

Learn to love by saying NO

Where to say “No”?

Sharing by fathers

Engaging the Business Community(other stakeholders)

• Commercial partners to suggest gift to the Father

• F&B to have ‘Dad’s meal” –(similar to Ladies’ Night)

Main Contact

• Andrew Chow• Mobile – 65-97771818• Email – andrew@ideamart.com.sg• Social Media Contacts

– Personal Branding – www.andrewchow.sg– Facebook -

http://www.facebook.com/IdeasAndrew?ref=profile– Podomatic (Podcast) - http://ideasandrew.podomatic.com/– Slideshare (Presentation) –

http://www.slideshare.net/ideasandrew– Youtube (Video) - http://www.youtube.com/ideasandrew– Linkedin - http://sg.linkedin.com/in/ideasandrew

Thank You