social media strategy pitch - dads for life
TRANSCRIPT
SOCIAL MEDIA MANAGEMENT SERVICESTO BUILD A ROBUST ON-LINE COMMUNITY
Presented by:
Key Messages
• Increase awareness on the important role of fathers among the general public.
• Promote and facilitate greater responsible fatherhood in Singapore.
• To build the brand presence and relevance for DadsforLife.sg
• To maximize on-line participation and grow community through “DadsforLife.sg” and optimize social media (including forums) components.
Movement Inventory
Website
FacebookFanpage
Publicity since 19 Nov 2009
• Education– Life Newsletters (editorial conceptualization and writing)
• Marketing Collaterals– Fathering Tips Cards– Stickers– Photo cards Collaterals– Customs Pins– Silicone Wristband– One-page brochure– Car Decals
• Portal - Dadsforlife.sg – Contents & Website• Event - Launch of Movement on 19 Nov 2009
Moving forward..
MovementNew Media Publicity
New Media – Social Networking Portal(operate within the site)
Proposed DadsforlifeSocial Networking Portal(Fathers Action Network)
Features•Profiles•Personal messaging•Blogs•Friends •Events•Videos•Forum•Groups•Classified•Surveys
Objectives•Participate/Invite/Share
Administrator•Moderate topics•Block users•Manage events•Monitor growth•Verify users
Movement identity•Login/Password•Mini Facebook•Real Names
Profiles
Fathers to beYoung FathersMature FathersGrand Fathers
Blogs
Lessons for kidsFatherhood experiencesTips & resources
Events
Event forecast•Fathers Day•Families Outings•Father Networks
Videos
First time…CyclingFishingFlying a kiteWalking…
Family outingSnapshots of life
Photo Groups
Interest GroupsSport kakis
Classified
Marketplace for used items
Surveys / Poll
Member generatedOfficial Poll
Memorable picsDad at diff age
Forum
• Incorporated in Social Networking sub-portal
• Sections
– General
– Building bonds
– Managing Your Family
– Schools and You
“Dadsforlife”, “dads for life”, “fatherhood”, “father”, “great father”, “best dad” etc
• All official videos to
• All official pictures to
• All press releases to
• All tips/resources to
• All radio news/interview to
MovementSocial Media Publicity
Contents. Conversation. Community.
Strategy
“ (3) life lesson(s) taught by my dad are _____, _____ & _____”
My Dad, My Mentor
Fathers-to-be & Young Fathers
(photography competition)
“Most Good Looking” … “Coolest Dad” … ‘Mr Nice Guy”
Adult Children honoring their fathers
Our Dad, Our Idol
“ How I help my son to ____________? ”
Beyond being a Provider and Protector
Overcome fear, Beats shyness, Forgive and forget
Mature fathers with adult children
Adults withLoving Memories of their Dad
Beautifully imperfect.
“My dad likes to (strange habit) but I love him all the same”
Fathers with grown up childrenstill closely knitted
“I am just like my dad because __________”
Like Father Like Son
“I like to thank my dad for __________”
Fathers make a difference
Young Fathers rememberingtheir dad as role models
Tribute to Our dad
“A Poem for Dad, A place in our heart….”
General Public
MovementMass Media Publicity
Angles
Stories
– Father of the Year award
• Any Submission
• 45 Selection (sync with 45th NDP)
• Winner Award presentation
Role of the Fatherhood at different stages
AdultsChildhood Teenage Generations
Fatherhood in different Culture
Managing Fatherhood by
Understanding Yourself & Your children
(Enneagram)
Home Makers’ Day Off
Weekly? …. Fortnightly? … Monthly?
The role of Discipline in Fatherhood
Learn to love by saying NO
Where to say “No”?
Sharing by fathers
Engaging the Business Community(other stakeholders)
• Commercial partners to suggest gift to the Father
• F&B to have ‘Dad’s meal” –(similar to Ladies’ Night)
Main Contact
• Andrew Chow• Mobile – 65-97771818• Email – [email protected]• Social Media Contacts
– Personal Branding – www.andrewchow.sg– Facebook -
http://www.facebook.com/IdeasAndrew?ref=profile– Podomatic (Podcast) - http://ideasandrew.podomatic.com/– Slideshare (Presentation) –
http://www.slideshare.net/ideasandrew– Youtube (Video) - http://www.youtube.com/ideasandrew– Linkedin - http://sg.linkedin.com/in/ideasandrew
Thank You