social media snapshot: smiledirectclub

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Social Media SNAPSHOT:

SmileDirectClub

© georgiacross.blogspot.com 2017

SmileDirectClub is taking off, and I’m taking note!

Following are my observations, thoughts, and company predictions based on a snapshot of where the brand is as of March 2017.

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• SDC offers a straighter smile for 70% less via invisible aligners shipped direct to consumers, and is one of the top companies in the teledentistry industry

• 3 yr old startup with a big VC backing (These investors also started 1-800-contacts and SharperImage.com, amongst others)

• SDC’s co-founders, who are featured in Forbes 30 under 30 2017, met at Summer camp as teens (with braces on)

• So impressive in it’s business model that the company that owns SCD’s largest competitor, Invislalign®, invested in consolidating supply channels to meet demand

SMILE DIRECT CLUB (SDC) IS NASHVILLE’S FASTEST GROWING D2C STARTUP

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SOCIALBRAND

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SDC IS A YOUNG, HIP, LIFESTYLE BRAND

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SDC’S PAID SOCIAL ADS FOCUS ON PRODUCT & PROCESS EDUCATION

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SOCIAL STATS

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TWITTER: 2.8K Followers

PINTEREST: 23.5K Followers

FACEBOOK: 83.5K Page Likes & Follows

YOUTUBE: 22.2K Channel Views

INSTAGRAM: 76.2K Followers

Also on…SNAPCHAT(but it is not listed on their website) #opportunity!

SDC IS GROWING THE FASTEST ON FACEBOOK AND INSTAGRAM

© georgiacross.blogspot.com 2017 | Data as of March 2017

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SDC’s customers are:

• Primarily millennials who have some some disposable income• Savvy shoppers who care about making smart purchasing decisions• A mix of gender and ethnicities in urban and suburban areas• Outgoing and confident in their looks, but want to make a visible

improvement• Very active on social media

SDC HAS AN ENGAGED SOCIAL AUDIENCE OF YOUTHFUL, SAVVY SMILING PEOPLE

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SOCIAL INFLUENCERS

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SDC IS USING #WHATMAKSMESMILE TO ENCOURAGE SOCIAL SHARING

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INFLUENCERS ARE SHARING THEIR“SMILE JOURNEYS,” AMPLIFYING THE

BRANDUGC (User Generated Content) is amplifying the brand’s social presence, while providing real-time feedback and reviews!

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SOCIAL CARE

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SDC customers are turning to social media for instant answers when they aren’t getting what they are looking for via email or phone.

SOCIAL CARE IS THE BIGGEST OPORTUNITY FOR THIS BRAND TO MAKE PEOPLE SMILE

*BONUS POINTS to SDC for listening and responding quickly!

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• Both Nashville’s Mayor and Tennessee’s Governor gave SDC accolades in announcing their plans to create 440 Nashville area jobs within the next 5 years, including customer service.

• SDC has at least 1 Social Care position listed on the company’s LinkedIn jobs page, so that’s a hint they are thinking in the right direction.

• As context for the scalability options, Comcast has over 200 employees on their Digital Care Team.

Bottom Line: There’s lots of room for this brand to grow with so many active social media customers!

SDC ANNOUNCED AN EXPANSION IN CUSTOMER SERVICE POSITIONS

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Sources & Links

• #WhatMakesMeSmile | Source: SocialMention, Feb 2017http://www.socialmention.com/search?t=all&q=%23whatmakesmesmile&btnG=Search

• Forbes 30 Under 30 2017: Retail & Ecommerce:https://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/30-under-30-2017/retail-ecommerce/

• SmileDirectClub | About Ushttps://smiledirectclub.com/about/

• SDC: In the Press https://smiledirectclub.com/press/

• Governor Haslam, TNECD Announce SmileDirectClub, LLC to Expand in Nashville

http://www.tnecd.com/news/386/governor-haslam-tnecd-announce-smiledirectclub-llc-to-expand-in-nashville/

• Mayor Barry met with CEO, Doug Hudson on February 16, 2017https://www.linkedin.com/feed/update/urn:li:activity:6238474307169763328/

© georgiacross.blogspot.com 2017