snapshot of social media trends 2016
TRANSCRIPT
Snapshot of Social Media TrendsApril 26, 2016
Snapshot of Social Media Trends
Snapshot of Social Media TrendsApril 26, 2016
Snapshot of Social Media TrendsApril 26, 2016
What we’ll cover today
• Social media platforms that are having a breakout year so far
• Trends gaining traction among apps
• Trends happening in social media in general
• New technologies that are going to impact social media
Snapshot of Social Media TrendsApril 26, 2016
Snapchat
Snapchat
• Now valued at around $16 billion
Snapshot of Social Media TrendsApril 26, 2016
Snapchat
•Now valued at around $16 billion
•100 million daily users
Snapshot of Social Media TrendsApril 26, 2016
Snapchat
•Now valued at around $16 billion
•100 million daily users
•8 billion video views per day
Snapshot of Social Media TrendsApril 26, 2016
Snapshot of Social Media TrendsApril 26, 2016
Why is Snapchat such a mystery?
• Nearly impossible to grow an organic audience
• No user suggestion page
• No content discovery portal
• No easy way to share snaps
Snapshot of Social Media TrendsApril 26, 2016
100% engagement
Snapshot of Social Media TrendsApril 26, 2016
VS.
Snapshot of Social Media TrendsApril 26, 2016
Slack
Slack
•Now valued at $2.8 billion
•1.1 million daily users
•Almost half of those users joined this year
Snapshot of Social Media TrendsApril 26, 2016
Snapshot of Social Media TrendsApril 26, 2016
The integrations!
•You can set up a chat room in Slack that tells you every time someone mentions you on Twitter.
Snapshot of Social Media Trends
The integrations!
•You can set up a chat room in Slack that tells you every time someone mentions you on Twitter.
•You can set up a chat room that imports every picture MITpics posts on Instagram.
Snapshot of Social Media TrendsApril 26, 2016
Snapshot of Social Media TrendsApril 26, 2016
Snapshot of Social Media TrendsApril 26, 2016
Why you can’t ignore Facebook
• Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users
• It’s getting “sticker”
• Facebook has the most engaged audiences across demographic segments
App trends
Snapshot of Social Media TrendsApril 26, 2016
App trends
•Messaging apps (dark social)
Estimated 70% of social shares are dark
First-time social media user in 2016 will join WhatsApp and Facebook
Snapshot of Social Media TrendsApril 26, 2016
App trends
•Push notifications
User engagement can be as high as 80%
Kahuna data reports customizing delivery time can result in conversion increase of 384%
Snapshot of Social Media TrendsApril 26, 2016
General social media trends
Snapshot of Social Media TrendsApril 26, 2016
Image: ingiteordigital.com
General trends
•Live-streaming
Periscope has 2 million daily users
350,000 hours of video streamed daily
Snapshot of Social Media TrendsApril 26, 2016
General trends
•Ads
Snapshot of Social Media TrendsApril 26, 2016
General trends
•Ads
Snapshot of Social Media TrendsApril 26, 2016
General trends
•Ads
Snapshot of Social Media TrendsApril 26, 2016
General trends
•Merging of services
You can request an
Uber ride in Facebook
Snapshot of Social Media TrendsApril 26, 2016
General trends
•Merging of services
You can request an
Uber ride in Facebook
You can check the
status of a package
Snapshot of Social Media TrendsApril 26, 2016
Tech innovations
Snapshot of Social Media TrendsApril 26, 2016
Image: rcpmarketing.com
Virtual reality
Snapshot of Social Media TrendsApril 26, 2016
Virtual reality
Snapshot of Social Media TrendsApril 26, 2016
Driverless cars
Snapshot of Social Media TrendsApril 26, 2016
Image: bbc.com
Snapshot of Social Media TrendsApril 26, 2016
Thank you!
