social media rules of engagement

Could social media benefit YOUR business?

Have an objective

• To get to know more about my industry and stay up to date

• To increase the number of potential customers on my database

• To extend my network• To find out more about my customers• To communicate regularly with my

customers and stay ‘front of mind’

Rules of engagement

• Customer focused• Knowledgeable and helpful• Community minded• Willing to share• Respectful of your audience

How can it help

• Establish yourself as an expert• Build relationships and trust• Raise awareness of extent of services• Increase your circle of influence

How do I do that?

• Think like a customer• Demonstrate that you understand

your customers’ needs• Share knowledge and expertise• Provide information (yourself or via

others)

How to lose friends fast

We need to tell you about our

new service

Look! We’ve got a new website

Look at our special offers

Here’s a link to some more information

about us

Here’s another one of our products

So boring ...

What will I write about?

Things that you know about:

• Case studies• Hints and tips• Guides and ‘how to’s• Videos and tutorials• Anecdotes

Who will I talk to?

• Customers (past, present, future)• Enquirers• Suppliers• Colleagues, associates, partners

Divide into segments:

Group A Group B Group C

Where will I find a new audience?

• Exhibitions and events• Networking• Sign up on website• Lead generation e.g. ppc, direct mail• Partners and affiliates• Encourage others to share• Join in others’ conversations

When will I find time? News item Article Blog entry Status update Series of tweets

Recycle information

How do I get started?

• Decide on your objectives• Define your target audience – where

will you find them?• Decide how you will track and

measure response• Start with one activity and build from

there

Put it into perspective

• Do your customers use social media?• Will this activity generate revenue?• How will you know if it’s successful?• What else are you doing?

Who can help me?

• Kick-off meeting to establish objectives• Action plan• Monthly review• From £250

jane@janebrocklebank.co.uk01628 675584www.janebrocklebank.co.uk