social media the rules of engagement
DESCRIPTION
Social Media The Rules of Engagement. Presented at the I do Business Summit in Toronto Ontario.TRANSCRIPT
The Rules of EngagementWith Shane Gibson
@shanegibson #idobusiness
Socialized.me/idobusinesssocial
“I think that’s going
to break.”
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“The Customer Owns Your Brand”
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175 Million
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300 million updates/day
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3Billion Views/Day
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90 Million Active / mo
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Mobile Users/Day
7.3M
6.9M
Daily Active Mobile Users
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25 Million Unique
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1st Time Buyers
Social referral value in e-commerce (Fast Company)
$68.78
$80.22
$179.36
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The Future is Now
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“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
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The Reverse Drip
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Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through influencers and community
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Boeing
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Mediadecoder.com:
“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
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Don’t outsource your personal
brand
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Social media
marketing is about LISTENIN
G
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Business Intelligence
•Search.Twitter.com
•Google Alerts
•LinkedIn Groups, Questions & Network
•Blogsearch.Google.com
•Customer blogs and social networks
•Competitor news, blogs, and social networks
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Blog.suggestionbox.com
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Real-Time Feedback
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Score Keeping?
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Stakeholder Spotting
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Tweets tell the future•Computer scientists studied 3 million tweets
•25 movies (including Avatar)
•Tweet frequency could be used to accurately predict the box office takings
•Content of the messages predict ongoing success.
•"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
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Can we just not do it?
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Get in the game
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What Platforms?
Blogs
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Canada’s Biggest Book Launch Party
(Until someone tells us otherwise)
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Sociable! Book Launch
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Getting Sociable!
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Launch Plan1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy (Rules and Tools Training)
5. Implement Listening and Engagement Strategy
6. Know Core Pains, Dreams and Goals
7. Uniquely Communicate Solutions Mixing Marketing and Community
8. Leverage through community and thought leaders
Socialized.me/idobusinesssocial
ResourcesTraining site: http://closingbigger.net Socialized: http://socialized.me