social media rules of engagement
DESCRIPTION
How to use social media for business. A quick checklist including the importance of setting objectives before you start, being respectful of your audience, and making sure you have the right mindset. Social media is about building relationships, not selling!TRANSCRIPT
Could social media benefit YOUR business?
Have an objective
• To get to know more about my industry and stay up to date
• To increase the number of potential customers on my database
• To extend my network• To find out more about my customers• To communicate regularly with my
customers and stay ‘front of mind’
Rules of engagement
• Customer focused• Knowledgeable and helpful• Community minded• Willing to share• Respectful of your audience
How can it help
• Establish yourself as an expert• Build relationships and trust• Raise awareness of extent of services• Increase your circle of influence
How do I do that?
• Think like a customer• Demonstrate that you understand
your customers’ needs• Share knowledge and expertise• Provide information (yourself or via
others)
How to lose friends fast
We need to tell you about our
new service
Look! We’ve got a new website
Look at our special offers
Here’s a link to some more information
about us
Here’s another one of our products
So boring ...
What will I write about?
Things that you know about:
• Case studies• Hints and tips• Guides and ‘how to’s• Videos and tutorials• Anecdotes
Who will I talk to?
• Customers (past, present, future)• Enquirers• Suppliers• Colleagues, associates, partners
Divide into segments:
Group A Group B Group C
Where will I find a new audience?
• Exhibitions and events• Networking• Sign up on website• Lead generation e.g. ppc, direct mail• Partners and affiliates• Encourage others to share• Join in others’ conversations
When will I find time? News item Article Blog entry Status update Series of tweets
Recycle information
How do I get started?
• Decide on your objectives• Define your target audience – where
will you find them?• Decide how you will track and
measure response• Start with one activity and build from
there
Put it into perspective
• Do your customers use social media?• Will this activity generate revenue?• How will you know if it’s successful?• What else are you doing?
Who can help me?
• Kick-off meeting to establish objectives• Action plan• Monthly review• From £250
[email protected] 675584www.janebrocklebank.co.uk