social media personal branding

Social Media Social Media Personal BrandingPersonal Branding

Best Practices for Best Practices for

Promoting Your Work OnlinePromoting Your Work Online

Cosmin GhiurauCosmin Ghiurau

www.cosguru.com

Who Has An Account onWho Has An Account on

✓LinkedInLinkedIn

✓FacebookFacebook

✓TwitterTwitter

Defining and Leveraging Defining and Leveraging the Social Media the Social Media

LandscapeLandscape

Social Media Social Media ChannelsChannels

CommunicationCommunication

CollaborationCollaboration

MultimediaMultimedia

EntertainmentEntertainment

Blogs, Microblogs, Social NetworkingBlogs, Microblogs, Social Networking

Social Bookmarking, Opinion SitesSocial Bookmarking, Opinion Sites

Photo Sharing, Video Sharing, LivecastingPhoto Sharing, Video Sharing, Livecasting

Virtual Worlds, Online Gaming, WidgetsVirtual Worlds, Online Gaming, Widgets

Some AdviceSome Advice

Reference: Reference: Chris Brogan: “100 Personal Branding Tactics Using Social Chris Brogan: “100 Personal Branding Tactics Using Social Media”Media”

ListenListen

Google ReaderGoogle Reader Search TwitterSearch Twitter Search Blogs for Search Blogs for

LeadersLeaders Comment in Social Comment in Social

SphereSphere Track via Online ToolsTrack via Online Tools

Start and Build Your Start and Build Your HomeHome

Blog, Twitter Account, Blog, Twitter Account, etc.etc.

Buy Easy Domain NameBuy Easy Domain Name About Page - You and About Page - You and

WorkWork Make it Social - Comments/RSSMake it Social - Comments/RSS

Forget Ads!Forget Ads!

OutpostsOutposts

Extend Your Personal Extend Your Personal BrandBrand

TwitterTwitter FlickrFlickr YouTubeYouTube DiggDigg DeliciousDelicious LinkedInLinkedIn

Your ContentYour Content

Create New ContentCreate New Content Make Content PortableMake Content Portable Write Briefly, use Write Briefly, use

imagesimages Mix up: HowTo, Interview, Mix up: HowTo, Interview,

etc.etc.

Be Original. No Me-Be Original. No Me-Too’sToo’s

List Posts Work Great!List Posts Work Great! Being Brief RULES!Being Brief RULES!

ConversationConversation

Good Comments Travel Good Comments Travel FastFast

Valuable Comments = Thought Valuable Comments = Thought LeaderLeader

Do NOT brag! Be humble.Do NOT brag! Be humble.

Ask Questions to get Ask Questions to get answersanswers

Disclose anything that is Disclose anything that is questionable!questionable!

Love Critical Comments. Delete Love Critical Comments. Delete SPAM!SPAM!

CommunityCommunity

Make site about others. It comes Make site about others. It comes back.back.

Contribute to Your CommunityContribute to Your Community

Say Thank You.Say Thank You. Community knows more than you. Community knows more than you.

Ask Q’sAsk Q’s

Apologize when you mess up!Apologize when you mess up!

Measure Efforts - Google AnalyticsMeasure Efforts - Google Analytics

Shake HandsShake Hands

Have Nice Simple Cards.Have Nice Simple Cards.

Be Confident In Person.Be Confident In Person.

Ask questions of people you Ask questions of people you meet.meet.

Don’t Try to Meet Everyone.Don’t Try to Meet Everyone.

If You Are Shy. Find a Sidekick.If You Are Shy. Find a Sidekick.

Make Eye Contact!Make Eye Contact!

Practice What You Practice What You PreachPreach

Cosmin GhiurauCosmin Ghiurau - - cosmin@ghiurau.com

Q & AQ & A