social media – love it or hate it, we need it lai/cilip ireland conference 2012 phil bradley
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Social Media – love it or hate it, we need it
LAI/CILIP Ireland Conference 2012Phil Bradley
What is social media?
User generated content
Tom Cunniff http://bit.ly/IKL3ZZ
In practice:
“We don’t have a choice on whether we DO social media, the question is how well we DO it”– Erik Qualman (Author of Socialnomics)
What does this mean for search?
Google and social media
People matter!
Bing
Blekko
Other social media engines
http://soshable.com
What happens in Facebook stays in Facebook
What happens on Google...
http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
Meanwhile...
http://thepoliticalcarnival.net/2012/03/02/friday-links-96/twitter-logo-4/
News curation apps
Less search, more finding
http://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg
In summary
• Social results (that’s you!) are becoming more important
• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!
http://www.flickr.com/photos/verbeeldingskr8/3638834128/
Thank you!
• Email: philb@philb.com• Web: www.philb.com • Blog: www.philbradley.typepad.com • Twitter: @philbradley
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