tipping point or whipping post? ebooks in nui maynooth, the story so far... 2013 lai/cilip ireland...

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Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy, Senior Librarian, Collection Management Services [email protected]

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Page 1: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Tipping point or whipping post?eBooks in NUI Maynooth,

the story so far...

2013 LAI/CILIP Ireland Joint Conference and Exhibition11th April

Hugh Murphy,Senior Librarian, Collection Management [email protected]

Page 2: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

The space we’re in

• Global tipping points• Growth of usage

• Formats• DRM• Devices

Page 3: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

It’s easy to get carried away..“By the turn of the century, paper will satisfy less than 5 percent of the total commerce in information.

Although education and entertainment have their own migratory paths and rates, the objective will be the same: paper is going to be replaced with electronic media”

(Kounta, J. (1992). Tomorrow’s libraries: More than a modular telephone jack, less than a complete revolution - Perspectives of a provocateur. Library Hi-Tech, 10(4), 39-50.

1992, p. 39)

Page 4: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

…but haven't we reached tipping point?

Page 5: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Tipping point - supply

• 2013: Amazon and Apple patenting the ‘digital bazaar’

• Greater availability of eBooks• Adoption of eBook model by

publishers (academic)• E-readers

Page 6: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Tipping point - demand

• Ebook usage leads to more reading

• Seasonal peaks• Consumers not put off by

issues?

Page 7: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Whipping post - supply

• Multiplicity of providers• Reluctance to adapt?• ‘Big seven’• Prohibitive costs

Page 8: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Whipping post - formats

• EPUB• HTML• .djvu• .lit• .mobi• PDF• .pdb• .kf8• AZW

• BBeB• iBook

DRM

Page 9: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

The NUI Maynooth experience

Page 10: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Tipping point

• c390,000 electronic books available

• Full text electronic journals currently number 49,168

• c425,000 print books & journals available

• Mobile devices = game changer

Page 11: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Whipping post

• Providers• Formats• Licences• Resource limitations

Page 12: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Licences

“X reserves the right to introduce appropriate technical

protection measure to control access and/or use of the

Intelligence in accordance with this Agreement, provided that

no such measure shall adversely affect the rights of

the Subscriber or its Authorised Users...”

Page 13: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Unsustainable

“When it comes to eBooks, we cannot give them what they want, not really, we cannot give them books

from Simon and Schuster or Macmillan or new books from Penguin or Hatchet, and not more than

26 times from HarperCollins, and probably not many books from Random House...

...I am no longer convinced that spending ... on the current eBook system is a wise move”

(Bobbi Newman - Librarian by day blog, March 7 2012)

Page 14: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

So, why make it even more complex?

Page 15: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

WHY WE DID IT

• Tipping point • Proof of concept? • Because we could / should?

Page 16: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Isn’t it what they want?

Page 17: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

HOW WE DID IT (1)

LIBRARY

WIDE

INVOLVEMENT

Page 18: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

HOW WE DID IT (2)[NUTS AND BOLTS]

• 10 kindles for general, 10 for English• Library Staff usage• Free general books• List of titles submitted to Library• Incentivised in pilot – no fees• Catalogue records

Page 19: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

HOW IT WENT

• c100 titles uploaded• Time consuming• Licensing restrictions• Security restrictions• Strong marketing campaign

Page 20: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

DID IT WORK?

• Validated our communication model• 90% ‘satisfied’ or ‘very satisfied’• 94% would borrow again• Repeat and increased business from

academics• Devices always on loan

Page 21: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

So, everyone is happy?

• Rapid pace of change• Changing user needs• Expectations

Page 22: Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11 th April Hugh Murphy,

Future?

Adapting to different usage methodsSupporting greater interactivity

Paper + digital modelsDeath of the book?