social media leadership

SOCIAL MEDIA LEADERSHIP

are we ready?

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SECTION 1Leadership: what’s it all about?2

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WH

AT IS

LEA

DER

SH

IP?

Leaders

impact our

daily lives and

futures. In

good times

and bad,

there is

always a need

for strong

leadership.

The success

of a business

or an industry

is determined

by the leaders

it chooses or

inherits.

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ACCORDING TO WIKIPEDIA, ACCORDING TO WIKIPEDIA, “LEADERSHIP…“LEADERSHIP…

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INDUSTRIAL VS TECHNOLOGICAL REVOLUTION

INDUSTRIAL AGEThe rise of machines

INFORMATION AGEThe rise of people

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TRADITIONAL VS MODERN LEADERSHIP

Traditional concept of leadership

Modern concept of leadership

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THE WORLD IS CHANGING…

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Information technology travels faster than Information technology travels faster than ever!ever!

Are you ready to this revolutionrevolution

Web 2.0 and social media have changed our lives in some

meaningful way. Collectively they are changing

the world for good

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SECTION 2A brand new world: Web 2.0 and Social Media10

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SOCIAL MEDIA REVOLUTIONSOCIAL MEDIA REVOLUTION

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WEB

2.0

• Network as Network as PlatformPlatform• Social Social NetworkingNetworking• Photo-sharingPhoto-sharing• Video-sharingVideo-sharing• User-User-generated generated contentcontent• CommunitiesCommunities• WikisWikis• BlogsBlogs• PodcastingPodcasting• RSS FeedsRSS Feeds

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“Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium characterized by user participation, openness and network effect”

(Musser, 2006)

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SO

CIA

L M

ED

IA

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ACCORDING TO WIKIPEDIA, SOCIAL MEDIA ARE…

“… media for social interaction, using highly accessible and scalable communication

techniques. Social media is the use of web-based and mobile technologies to turn

communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-

based applications that build on the ideological and technological foundations of 

Web 2.0, which allows the creation and exchange of user-generated content."

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SECTION 3When Leadership meets Social Media18

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SO

CIA

L M

ED

IA L

EA

DER

SH

IP

Have you ever thought

about a Social Media Leadership?

I I HAVEHAVE

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SOCIAL MEDIA LEADERSHIP IS ABOUT NEW WORLDS OF POSSIBILITIES AND

NEW THINKING FILLED WITH HOPE20

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accessibleaccessibleinnovative

unconventionalunconventional21

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A SOCIAL MEDIA A SOCIAL MEDIA LEADER…LEADER…

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TAKE THE INITIATIVE,TAKE THE INITIATIVE,

GUIDE PEOPLE TO GUIDE PEOPLE TO KNOWLEDGE,KNOWLEDGE,

EMBRACE NEW THINKING, EMBRACE NEW THINKING,

ENGAGE MORE VALUE ON ENGAGE MORE VALUE ON THE THE

SOCIAL NETWORKS!SOCIAL NETWORKS!23

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SECTION 4My personal experience @Social Media Week24

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WHAT IS SOCIAL MEDIA WHAT IS SOCIAL MEDIA WEEK?WEEK?

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THANKS TO SOCIAL MEDIA…

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I HAVE BEEN SELECTED TO TAKE PART IN THE MOST IMPORTANT GLOBAL EVENT

ABOUT NEW EMERGING TECHNOLOGIES!

That’s me!That’s me!

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AB

OU

T M

EWhat What is myis myfuture future goal?goal?

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BEC

OM

ING

A

BEC

OM

ING

A

SO

CIA

L M

ED

IA

SO

CIA

L M

ED

IA

LEA

DER

!LEA

DER

!

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Anto

nella

D'A

less

io M

CE/0

00

14

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WEBOGRAPHY

• http://advertising.microsoft.com/italia/opinion-leader-social-media

• http://fcw.com/articles/2010/07/12/feat-excerpt-open-leadership-charlene-li.aspx

• http://leadershiplearning.org/blog/elissa-perry/2008-07-01/social-media-changing-how-change-happens

• http://smartblogs.com/socialmedia/2010/03/22/charlene-li-on-social-media-and-leadership/

• http://smartblogs.com/socialmedia/2010/06/18/buzz2010-5-ways-to-achieve-open-leadership/

• http://socialmediaweek.org/32

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• http://www.buzz2010.org/

• http://www.i-dome.com/articolo/15377-.html

• http://www.maxkava.com/2010/10/social-media-la-moltiplicazione-dei-microfoni-e-la-fine-dei-dinosauri/

• http://www.slatestrategy.com/

• http://www.social-media-analytics.it/social-media-analysis/identificare-gli-opinion-leader/

• http://www.socialmediatoday.com/SMC/182635

• http://www.stefanoyesstudio.com/2010/02/16/social-network-leader-4-segreti-per-diventare-un-guru-dei-social-network/

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