social media landscape - riverside chamber
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@jonburgess
SOCIAL MEDIA FOR BUSINESS
Jon BurgessSocial Media For Business
@jonburgess
@jonburgess
http://econsultancy.com/us/blog/10102-how-much-data-is-generated-every-minute-infographic
econsultancy
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
@jonburgess
Where We Have Been
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@jonburgess
2011-2012 Web Stats
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Visits & Leads
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Visitor Flow
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Live Data
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@jonburgess
Sales Funnel
http://blog.hubspot.com/blog/tabid/6307/bid/33711/The-Steps-You-Need-to-Define-the-Stages-of-Your-Sales-Marketing-Funnel.aspx @jonburgess
Inbound Prospecting Tools
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Website Campaign - Traffic
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Leads – Email Contacts
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Leads – Email Contacts
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 111 116 121 126 131 136 141 1460
10
20
30
40
50
60
Contacts/Leads To Website
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Leads – Email Contacts
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 111 116 121 126 131 136 141 1460
10
20
30
40
50
60
Contacts/Leads To Website
Social Traffic to Website
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Social Traffic to Website
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Leads by Source
3.4%
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Visits by Source
1.3% Visits by Social
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@jonburgess
Integrated System• Get Found
• Nurture & Convert
• Analyze
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Prospect Tracking
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Lead Tracking
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Customer Journey
http://adage.com/article/cmo-strategy/follow-a-customer-s-journey-behaves/239296/@jonburgess
1.
2.
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Social Timeline
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3.
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4.
@jonburgess
Consumer Resources• Zero Moment of Truth
• Klout.com
• Google Analytics
• Facebook Insights
• Google+
• Google Alerts
• Digital Press Releases
@jonburgess
3 Objectives1 – Match Your Business Objectives with Metrics
2 – Have a presence on the RIGHT social media properties
3 – Take time to have a conversation
@jonburgess
THANK YOUJon Burgess M.B.A.Senior Digital Consultant
RedFusion Media, Inc.909-798-7092
Twitter: @jonburgessLinked In: @jonburgess
@jonburgess
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