social media: from customers to community and from advertisement to ‘one-to-one conversation, by...

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 1/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 2/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 3/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 4/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 5/35

 

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 6/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 7/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 8/35

 

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 9/35

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 10/35

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 11/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 12/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 13/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 14/35

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 15/35« @bwwaj Nsbvjs 

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 16/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 17/35

 

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 18/35

 

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 19/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 20/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 21/35

 

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 22/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 23/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 24/35

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 25/35

 

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 26/35

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 27/35

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 28/35

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 29/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 30/35

 

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 31/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 32/35

 

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 33/35

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 34/35

 

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 35/35

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