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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2… http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 1/35 Vdfkbi @jgkb K`}bfw @bwwaj Nsbvjs) @bssbejfa) 3? dfwdcsj 3=22

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Page 1: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 1/35

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Page 2: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 2/35

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Page 3: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 4: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 5: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 6: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 7: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 8: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 9: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 10: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 11: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 12: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 13: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 14: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 15: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 17: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 19: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 20: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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Page 22: Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…

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