social media: from customers to community and from advertisement to ‘one-to-one conversation, by...
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 1/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 2/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 3/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 4/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 5/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 6/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 7/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 8/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 9/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 10/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 11/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 12/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 13/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 14/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 15/35« @bwwaj Nsbvjs
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 16/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 17/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 18/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 19/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 20/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 21/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 22/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 23/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 24/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 25/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 26/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 27/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 28/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 29/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 30/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 31/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 32/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 33/35
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7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 34/35
7/31/2019 Social Media: From Customers to Community and From Advertisement to ‘One-to-one conversation, by Matthew Fraser, during iCompetences SMIConference.com Marrakech 2…
http://slidepdf.com/reader/full/social-media-from-customers-to-community-and-from-advertisement-to-one-to-one 35/35
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