social media for school leaders october 14, 2015 walt kozlowski

Social Media for School Leaders

October 14, 2015

Walt Kozlowski

Session ObjectivesParticipants will:

• learn how to choose the social media platforms that will meet their needs.• be given strategies to maximize the time they invest in social media.• will share ideas on how they can use social media to help them in

their jobs.

GoalsSchool • Promote upcoming events• Peek into classrooms/school• Increase communication• Engage stakeholders• Model positive behavior• Tell our story

Personal/Professional• Learn• Share resources• Share ideas• Share personal reflections• Model positive behavior

Audience• Parents• Students• Current staff• External stakeholders

Strategy• At least 1 text per day• Pictures• Links

Features• Simple visuals

Audience• Parents• Former students• Former staff

Strategy• 2 posts per day

Features• Throw Back Thursday

Audience• Students• Parents

Strategy• Mostly fun

Ideas• Humorous captions• Mystery photos

Audience• Undefined

Strategy• Undefined

Ideas• Messages to parents• Announcements• Student projects

Reminders:

Permission for student photos

Tags to give credit

Dealing with negativity

Making Connections

Education Chats: https://sites.google.com/site/twittereducationchats/education-chat-calendar