social media for restaurants

Social Media for Restaurants

WHY USE SOCIAL MEDIA?

“Word of Mouth” marketing has long been a proven strategy for successful restaurants.

* 76% of consumers think that businesses don't tell the truth in advertising

WHY USE SOCIAL MEDIA?

Social media is simply an extension of word of mouth marketing that can efficiently:

• Create authenticity • Build brand awareness• Provide customer service• Perform market research• Promote events that add value to

guests• Distribute relevant and original

content• Connect guests to each other• Control the medium

FACEBOOK

• #1 Social Networking site

• Connect with guests with your restaurant and with each other

• 8/08 - 100 million users 4/09 - 200 million users• Create special deals,

post unique content, make announcements

URBAN SPOON

• Peer-to-peer reviews of restaurants

• Access to critic, blogger and peer-to-peer reviews

• Monitor what your guests are saying about your restaurant

YELP

• Peer-to-peer reviews for shopping, restaurants and services.

• 22.8 million unique visitors in 1/09

• Find out what your guests are saying, post special deals or events, respond to comments

BLOGS

• Communicate thoughts in an online journal format

• Blogs are about passionate people talking about what they know best

• Share the stories behind menu items, post a series of videos showing the preparation of a dish, talk about what is going on in the restaurant

TWITTER

• Short messages that are searchable and all the rage

• Doubled in users March 2009

• Grow conversations, develop a following, become a thought leader, talk about what’s going on in your restaurant

TEXT

• Communicate with consumers through text messaging• 95% of Text messages are opened• Deliver coupons and promotional codes

YOUTUBE

• User generated videos rich in content

• You’re the TV station!• Create videos that

showcase products and services, encourage guests to upload video testimonials, share links to videos on other channels

WHERE DO I START?

• Craft a plan (POST)– People– Objective– Strategy– Technology

• Start slow• Ask for help

TIPS

• Have a personality, a perspective and passion

• Understand your guests have opinions and they will share it with others whether you like it or not

• Make a schedule, budget time and create specific goals

• Be evolutionary not revolutionary• Think like your guests

NEXT ACTIONS

• Leverage the relationship with your current guests• Search for your business or a competitor on a social media

site• Submit a review on a restaurant• Empower a team within your organization• See how Gary Vaynerchuck has revolutionized the wine

business: http://garyvaynerchuk.com/

NEED HELP?

@clutchmgwww.clutchmg.com

clutchmediagroup@gmail.com702.339.3002