social media and restaurants
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Follow this slideshow during the usfood teleseminar on Mar 4 at 4 EST.TRANSCRIPT
Social Media And Restaurant MarketingJoel Johnson | 3.4.2009
Social Media Manager
Panchero’s Mexican Grill
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Social Media Defined
social media:
“The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio” (wikipedia: “Social Media”)
direct channels to markets
more voices
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Social Media Channels
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The Stakes
conversations are happening
finding sphere of influence
low barrier of entry
top of mind
creating sense of ownership
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Know Your Audience
where are they?
how do they interact?
what are their goals, interests?
have a clear, unified voice
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Know The Ground Rules
participation, not propaganda
don’t “set it and forget it”
speak the language
follow up on conversations
be present!
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Be Open and Conversational
“you are what you publish”
clarity of identity
spam, astroturfing
WOMMA: honesty of
relationship
opinion
identity
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Do Something Remarkable
want buzz? do something buzz-worthy
keep it up
measure results: what works?
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Joel Johnson
Panchero’s Mexican Grill
joelj [at] pancheros.com
Follow Panchero’s on Twitter: twitter.com/pancheros
Become a Fan on Facebook: tinyurl.com/pancheros
See the Panchero’s Blog: bobmyburrito.com
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LinksPanchero’s Mexican Grillhttp://pancheros.com
http://tinyurl.com/pancheros
http://twitter.com/pancheros
http://bobmyburrito.com
Social Media Exampleshttp://www.skribeproductions.com/2009/02/17/a-social-media-strategy-for-restaurants/
http://www.socialmediaexplorer.com/2009/01/30/social-media-for-restaurants/
http://pistachioconsulting.com/twitter-makes-me-hungry/
http://www.youtube.com/watch?v=oM268OyqChg
http://shankman.com/be-careful-what-you-post/
http://twitter.com/comcastcares
http://blogs.sun.com/jonathan/
http://pistachioconsulting.com/twitter-to-go/
http://www.whoppersacrifice.com/
http://www.youtube.com/watch?v=qg1ckCkm8YI
Other Resourceshttp://newsgator.com
http://womma.org
http://yelp.com
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