social media for business - stories from the front line

Welcome.

Please mingle… our program begins at 7:45am.

SOCIAL MEDIA FOR BUSINESSStories from the Front Line

Thank you to our Sponsors

Hey…how’d we get here?

Hey… how’d we get here?

The Advisory Board of the St. Henry Society of SHDHSCo-Founded by Bill Scheben and Wayne Hartke in 2006

Chair – Mike Arthur ’65, Executive Healthcare Administrator now in Healthcare and Business Management Consulting.

Dan Tobergte ’77, President and CEO – Northern Kentucky Tri-ED, a non-profit economic development organization serving Northern Kentucky

Jim Beatrice, Partner and Vice President – Business Benefits, Inc.Employee benefits and insurance specialists.

Todd Felthaus, Vice President and Senior Trust Advisor – PNC Advisors, Inc.

Kevin Gessner ’92, Vice President – Cincinnati Childrens’ Hospital Medical Center

Bill Arthur ‘88, Chartered Retirement Plan Officer with Focus on Success in Ft. Mitchell

John Hawkins, President and CEO – Pathfinder Management Consulting LLC , a privately held management consulting company here in Northern Kentucky.

SOCIAL MEDIA FOR BUSINESS - Stories from the Front Line

Friend Raising + Fun Raising = Fund Raising

You gotta give before you ask…

Business – Focused Seminars featuring experts from our community…

Get CRU-nectedCommunity social and networking events…

Social Media… in Fundraising?

Let’s find some social media experts…

Stop looking and jump in! Become an Expert Yourself!!

Can I take you to lunch?

Will you sit in on a meeting?

Would you review this strategy?

What’s wrong with my facebook page?

I REALLY NEED YOUR HELP!!!!

PAUL HILTZ, PRESIDENT AND CEOMercy Hospital, Mt. Airy

How Executives Can Use LinkedIn

MARK EXTERKAMP, EXECUTIVE VICE PRESIDENT Bank of Kentucky

Social Media Strategies and Security Concerns

PAT CROWLEY & JAY FOSSETT, PRINCIPALSStrategic Advisers, LLC

The Evolution of Public Relations & Communications

MAUREEN DONNELLAN, DEVELOPMENT DIRECTORSt. Henry District High School

Key Learnings from the Field

SOCIAL MEDIA FOR BUSINESS - Stories from the Front Line

Maureen Donnellan - Key Learnings from the Field:Strategy Matters – the group approach

Leaping Forward by Working Backward : Starting with the End in Mind

Authenticity and Open Leadership – Charlene Li “How do I develop the kind of new, open, engaged relationships I need to get things done?”

The New World in Healthcare : innovative and impactful wayspatient self-efficacy can be developed by using social media tools to enhance the physician-patient relationship…

Community = Relationships : The Nature of the Space

Maureen Donnellan - Key Learnings from the Field :Strategy Matters – the group approach

Maureen Donnellan - Key Learnings from the Field :Leaping Forward by Working Backward : Starting with the End in Mind

Maureen Donnellan - Key Learnings from the Field :Authenticity and Open Leadership – Charlene Li

“How do I develop the kind of new, open, engaged relationships I need to get things done?”

Maureen Donnellan - Key Learnings from the Field :YOUR HEALTH MATTERSThe New World in Healthcare : innovative and impactful wayspatient self-efficacy can be developed by using social media tools to enhance the physician-patient relationship…

Community = Relationships : The Nature of the Space

Maureen Donnellan - Key Learnings from the Field :

Companies that do leverage social media need to recognize that by participating in these social networks, they are asking customers to do the equivalent of inviting them into their homes. By saying you are a “fan” of a product on Facebook, or that you are “following” a company on Twitter, you are translating the abstract corporate behemoth to something that is personal. And with that personal element comes an unwritten promise, that you will act in a way that is respectable, like a “friend”.

Maureen Donnellan - Key Learnings from the Field :

The SHDHS Social Advertising Program

A full year of advertising in our community network:>700 Current Families> 1,000 Alumni parents and Grandparents>5,000 Alumni>10,000 District Parish Families

Email, Social Media, Print, Online Publications…

Survey Cards

Maureen DonnellanDirector of Development and Community RelationsSt. Henry District High Schoolmdonnellan@shdhs.org859.525.5848

SHDHS Central Facebook Pagehttp://www.facebook.com/SHDHS

Reflections Onlinehttp://www.shdhscrusaders.blogspot.com

SHDHS Business and Professional Community on LinkedIn http://t.co/y0jnHgm